Anisa Hung, is an Alumna of the Global MBA in BBS, track Supercars, Superbikes and Motorsports, now Commercial Analyst for a Formula One team.
«As the first Hong Kong woman working in Formula One, I have become a role model for many students who are aiming to join the motorsport industry in the future, and I will continue to share my passion with many other Asian women and form a stronger community».
What is your career path?
My professional career of ten years spanned across various B2B sectors which included media, corporate finance, tourism and hospitality, as well as mobile communications.
My first job after college was a project coordinator at a financial institution, where my duties were to manage initial public offering projects and assist companies to get listed in the stock exchange market. The two-year tenure was extremely hectic, working in different time zones with clients from all over the world while meeting strict deadlines. When my peers were out meeting on the weekends, I was always caught in the office being yelled at by lawyers and bankers.
After two years, I moved to the media industry where I worked as a business consultant for almost seven years. I was responsible for developing sustainable business event solutions for mega sport event organizers such as Grand Prix, Rugby 7 etc.
My most recent career was in the telecommunications sector, aiding Telco to promote its 5G foundation and services, while bridging the technology companies in the ecosystem. I was honored to work with the most prestigious automobile brands and components manufacturers, for instance, Aston Martin, Porsche, Tata motor, Denso, Geely, etc. for their business transformation. The valuable experience was the first spark of my interest in the automobile industry.
Why did you decide to continue your education and how did you choose BBS?
While working with clients from the automobile industry from my last job, I had been fascinated and deeply attracted to cars, especially the autonomous driving technology. One of the most significant projects that I had participated in was the “Self-Driving Bus” powered by both Sensible 4, a Finnish software development company for autonomous vehicles, and MUJI, a Japanese lifestyle retailer. I was captivated by its self-driving technology that could function under any weather conditions. It demonstrated its infinite potential to be an easier and safer means of transportation, not only in urban areas, but also in suburbs and regions that have suffered population decline. With this project, I yearned to be able to contribute to the industry and change the way people move in the future. My goal would be to bring a new level of accessibility to cities of all sizes, creating a new world of autonomous driving that will lead to a cleaner and more sustainable future for humanity.
With my quest to deepen my knowledge in the area, I had set my heart on Italy, which nests the world’s most significant automobile brands in the world. After considering the international university rankings, multicultural diversity on campus and praises from its alumni, I had decided on Bologna Business School at the University of Bologna. Studying the curriculum and industry ties of the Supercars, Superbikes and Motorsports Global MBA, I was confident that the program would unlock the countless doors of opportunities in the industry and propel my career in the right direction.
What skills did the Master provide you with and how did you apply them in your work?
The intercultural management and interpersonal skills are very important in my current work environment as my workplace is an international corporation but with Italian roots where colleagues from different countries and culture backgrounds and this is something you do not learn through an online class or the books but in the MBA in person activities.
What are your next professional goals?
As the first Hong Kong woman working in Formula One, I have become a role model for many students who are aiming to join the motorsport industry in the future, and I will continue to share my passion with many other Asian women and form a stronger community. I would like to get involved in the government body of the sport to build a stronger educational and career path for Asian students and to be the woman to power motorsport.
What is the added value of being part of the BBS Community?
Unlike other MBA programs, BBS offers industry-specific tracks for students to focus on, transforming their passion into valuable knowledge for their future careers. Each track is constructed by scholarly professors and industry leaders, nurturing students in different specialties. Also, with the strong ties between BBS’s Career Service team and the major companies in the area, the program has an advantage of paving way and further expanding the students’ networks in their desired industries.
Italy has long been the destination for automotive enthusiasts. Coming from a place where the industry is not as thriving, my experience with BBS and its network has been intriguing, and I cannot wait to encounter more.
What would you advise a BBS student to do?
Treasure every single moment during the program, school time is always the best time in my life. Be proactive to organise get-togethers with professors and colleagues, take the opportunity to speak to industry professionals to better your work and build a stronger network for your future career.