A Meeting with Excellence: The Company Visit of Global MBA Students at Bisazza
1 October 2024Art merging with design, a family tradition spanning centuries, and a management vision looking towards the future: these are the main impressions that struck the Global MBA students of Bologna Business School during their recent company visit to Bisazza. The renowned Italian company, a leader in the mosaic and luxury architecture sector, offered students a valuable opportunity to see firsthand how artistic excellence and business strategies come together in perfect synergy.
Dana Kleiman, Global MBA Candidate in Design, Fashion, and Luxury Goods and Communication Manager, shared some reflections on the visit. “The beauty of Bisazza mosaics is breathtaking – each individual tile creates a kaleidoscope of images that translates the creative legacy of brands and artists into collective works of art,” Dana said. “I feel incredibly fortunate to live in a time where this extraordinary and innovative intersection between art and design exists.”
An Internationally-Oriented Management Approach
Another aspect that deeply impressed the students was Bisazza’s international approach. The company doesn’t view competition as a threat but as a stimulus for growth. “When a colleague of mine asked what the most challenging market was, the answer was illuminating,” Dana recalled. “America does not have the same tradition of mosaics as we do: there, mosaics are often considered decorative elements for kitchens or pools, while in Italy, they are part of our history and culture. However, this lack of expectations allows Bisazza to innovate and educate that market, creating something truly unique.”
Bisazza’s attention to quality and service is equally distinctive. Among the participants, one of the most notable observations was the company’s commitment to making every detail perfect, with a final result that hides the enormous work behind the scenes. “It’s like watching someone run a marathon without breaking a sweat,” Dana remarked. “Bisazza’s art comes to life effortlessly in the eyes of the customer, but the dedication and effort behind each project are immense.”
Strategic Collaborations That Create Value
Among the business strategies observed during the visit, what stood out the most was the choice to collaborate with world-renowned artists and designers, such as Swarovski and Pucci. “I believe that the strength of a luxury brand lies in its legacy, and Bisazza has successfully reinforced its heritage through these high-level collaborations,” Dana commented. “This type of partnership not only enhances the brand’s perception but also creates value for all parties involved.”
From Theory to Practice: The Value of Company Visits
For the Global MBA students of Bologna Business School, the visit to Fondazione Bisazza was a unique opportunity to experience firsthand the business dynamics of the luxury world. “Reading about luxury perception in textbooks is one thing, but experiencing it firsthand is something entirely different,” Dana explained. “Thanks to this visit, we were able to better understand what it truly means to create a luxury product, from its conception to its realization.”
The Company Visit to Bisazza offered the participants an engaging and educational experience, successfully bridging academic theory with real-world business. In a world where art, design, and business management intertwine, Bisazza represents a model of excellence that continues to inspire the next generation of industry leaders.
