Trade Marketing and Sales Management were designed to help companies operating in the mass retail trade, to be more effective in managing their distribution channels.
The course allows those who are in charge of sales and marketing in mass retail trade companies to embrace a spirit of partnership with their customers, on the one hand honing their negotiation skills and on the other improving marketing and sales policies.
The advantages of having better relationships with distributors are reflected in the sales performances, with a clear economic return. The development of shopper marketing activities allows both producer and distributor to create value intervening along the consumer purchase process.
