In an increasingly dynamic job market, technical expertise, though essential, is no longer sufficient. Companies are looking for people who can communicate effectively, manage stress, work in teams and adapt to change. In this context, soft skills represent a distinctive and strategic advantage for both candidates and organizations.   What is meant by soft skills? […]

Leadership is a key element in the success of a company or team. There are different leadership styles, each with its own characteristics, advantages and disadvantages. Choosing the right style depends on the context, goals, and corporate culture. Autocratic leadership is a style in which the leader makes decisions centrally, without consulting the group. It […]

In an increasingly competitive, interconnected, and rapidly evolving market, companies are called upon to invest in the development of soft skills and the enhancement of human capital. Managing stress, navigating crises, developing personal abilities, and improving effectiveness in the workplace have become essential for organizations striving to remain competitive.  In this context, the role of […]

What is meant by sales and marketing? The terms sales and marketing are often used together, but they refer to two distinct business functions. Sales focuses on closing transactions and generating revenue. Marketing: deals with brand promotion, market analysis, and creating strategies to attract potential customers. Both are essential for a company’s success, but they […]

What are the jobs in sales? The sales sector offers various career opportunities, with specialized roles depending on the type of product or service sold and the way it interacts with customers, whether they are end consumers or businesses involved in the sales process. Simplifying, we can identify some job profiles related to this business […]

Where Passion Meets Professionalism in the World of Sport The Master in Business Management – Sport Management is designed for recent graduates looking to build a managerial career in the sports industry, a dynamic sector that blends cultural relevance with significant economic impact. From organizing international events to developing cutting-edge sportswear and technologies, the world […]

Innovation, Technology, and the future of Management The Master Business Management – New Space Economy is a cutting-edge program launched by Bologna Business School to meet the growing demand for skilled professionals in the rapidly evolving aerospace industry. It combines solid business management training with sector-specific knowledge of the expanding Space Economy, preparing students to […]

What is the key account? A key account represents a strategic client for a company—one that generates significant business volume and has a substantial impact on the growth and stability of the business. Key account management is therefore the set of strategies and activities required to manage and retain these customers, ensuring a long-term relationship […]

What does a sales manager do? A sales manager is responsible for overseeing the sales operations within a company. Their primary role is to develop and implement commercial strategies aimed at increasing revenue and improving the performance of the sales team. This professional must, therefore, be able to set sales goals and monitor performance; manage […]

The export manager is a key figure in international trade. Their primary function is to develop expansion strategies for a company into foreign markets, managing sales, distribution, and promotion of products or services beyond national borders. An export manager has skills in the analysis of international markets, which he uses to identify new opportunities. They […]

Machine learning is revolutionizing the world of management, providing new tools for data analysis and more informed decision-making. In an era dominated by big data, managers can leverage machine learning applications to optimize business operations, enhance decision-making processes, and increase overall efficiency.   What is machine learning for management? Machine learning for management refers to […]

Artificial Intelligence (AI) is transforming numerous fields, and project management is no exception. The use of AI project management tools is becoming increasingly common to simplify operations, improve planning, and optimize decision-making processes.   What AI tools can be used in project management? AI project management tools are designed to simplify and enhance every phase […]

Artificial Intelligence (AI) is rapidly entering the world of business management, transforming the way companies operate. Its application promises to optimize processes, speed up decision-making, and improve efficiency. But the question many are asking is: will AI replace managers?   How is AI being used in business management? There are three main areas that are […]

Business Intelligence (BI) tools have become essential for companies that need to analyze, interpret, and make the most of their data. BI enables organizations to obtain critical insights for strategic decision-making, improve business processes, and gain a competitive advantage.   What are business intelligence tools? Business Intelligence (BI) tools are software solutions designed to collect, […]

What is Business Intelligence? By Business Intelligence (BI) we mean a set of techniques, technologies, and practices used to collect, analyze, and present data to support strategic decisions. These technologies enable companies to transform raw data into valuable information using tools such as data mining, Decision Support Systems (DSS), and predictive analytics. The ultimate goal […]

Business intelligence (BI) refers to a set of techniques, tools, and practices used by companies to collect, analyze, and interpret data in order to support decision-making processes. Gaining strategic insights and using them to improve business performance is at the core of this body of knowledge. In this context, the use of data collection and […]

Data science and artificial intelligence (AI) are two of the most dynamic and revolutionary areas in today’s technological landscape. Although closely related, each of these disciplines has its own focus, techniques, and applications.   Relationship between data science and artificial intelligence Data science and AI are two sides of the same coin, as both work […]

Data science refers to the interdisciplinary field that combines expertise from mathematics, statistics, computer science, and engineering to analyze and interpret huge amounts of data. With the advent of new technologies and the explosion of data generated every day, data science has become a core discipline in almost every industry, from technology companies to healthcare […]

Digital transformation is a phenomenon that is profoundly changing the business landscape. Companies are digitizing their processes to improve efficiency and rmeet the new challenges of an increasingly technological market. As a result, new professional roles have emerged in recent years, roles that are in high demand by organizations that want to remain competitive.   […]

Digitalization is a phenomenon that is radically changing businesses and society. Emerging technologies such as artificial intelligence, the Internet of Things (IoT), cloud computing, and blockchain are driving this change, optimizing business processes, improving customer experiences, and creating new growth opportunities.   What Are the New Trends in Digital Transformation? Digital transformation refers to all […]

Digital transformation is one of the most evident phenomena of recent decades and is affecting every area of daily life, from the new professional roles it has created to ways of working (smart, online), and even the most common social interactions. The growth of emerging technologies is driving this change, creating extraordinary opportunities for businesses […]

Digital transformation is a concept that is radically changing the way organizations operate, interact with customers, and evolve in the global market. It’s not just about adopting new technologies, but also about transforming corporate culture, processes, and business models.   What is Digital Transformation? Digital transformation refers to a process that involves integrating digital technologies […]

The term startup is now commonly used to refer to new evolving businesses, often in the technology sector, with creative business models that address market challenges. Innovative startups are businesses that go beyond traditional models, seeking ideas capable of revolutionizing entire industries. But what does it mean to start an innovative startup? And how can […]

Innovation is now one of the key words in the global market. Over the past few years, several business innovation models have been experimented with, all based on internal information exchange, where each company works for itself. However, another way of innovating is now recognized as the most effective: open or collaborative innovation.   What […]

In a rapidly changing and continuously evolving job market, characterized by innovative technologies and increasingly competitive market dynamics, the Innovation Manager plays a crucial role for companies that want t to stay abreast of future challenges. But what exactly does an innovation manager do? How does one become a professional in this field? What are […]

In recent years, growing focus on sustainability issues has given rise to a new category of occupations: “green jobs,” which are professions that positively contribute to environmental protection, sustainable management of natural resources, and the fight against climate change. These roles not only support sustainable development policies but are becoming increasingly central to the global […]

The concept of sustainability is moving wider and wider interests in the corporate and financial world: it is no longer just about reducing environmental impact or responding to social expectations, but about integrating these aspects into business strategies in an effective and measurable way. ESG (Environmental, Social, Governance) criteria and the sustainability report are crucial […]

On Thursday, February 6, 2025, students from the Professional Master programs at BBS participated in a webinar dedicated to developing an international and non-profit career. Alumna Lucrezia Pala, Talent Management Specialist at the United Nations World Food Programme, discussed with Claudia Manca and Ludovico Bullini, Directors of the Professional Master in Human Resources and Organization […]

Corporate sustainability today represents one of the most relevant aspects in a company’s growth strategy. Businesses, increasingly aware of the impacts their activities have on the environment and society, aim to adopt practices that not only meet market needs but also reflect a growing social and environmental consciousness. But how can companies become sustainable? What […]

In recent years, sustainability has become a central theme in the world of business and marketing. An increasing number of consumers are paying attention to the environmental and social impact of the companies they buy from, and companies have realized that integrating sustainable practices is not only an ethical duty, but also a strategic opportunity […]