The Open Program in Sales Management is designed to address the challenges of a constantly evolving market, where success is no longer driven solely by products, but by the ability to listen to customers, understand their needs, and offer tailored solutions.
The course explores how the sales function fits into the current business landscape, modern organizational structures, and strategic levers for effectively managing a sales force.
Participants will delve into the fundamentals of B2B negotiation, Customer Relationship Management, and techniques to build long-lasting, profitable relationships with key clients. Through a blend of lectures and real-world case studies, this program is ideal for middle managers, sales account professionals, and entrepreneurs looking to strengthen their Sales Management capabilities.
