Bologna Business School Bologna
Business School

Open program – Sales and Marketing

Discover our programs

The Open Programs at Bologna Business School are designed for ambitious managers and professionals ready to take a leap forward and enhance their profile with both specialized and cross-functional skills.

Bologna Business School goes beyond offering managerial training: it is a driving force for change and innovation. Today more than ever, professionals and organizations must tackle complex challenges such as effective project management, operational process optimization, financial literacy for non-specialists, and the development of competitive commercial strategies.

Each program is crafted to deliver concrete, up-to-date tools, ensuring an immediate impact on both professional and business growth.

Bologna Business School is more than education — it’s an accelerator of ideas and a driver of innovation for the future.


Discover our programs

Because BBS is not just a school — it’s an ecosystem of growth and transformation, designed to prepare you to face the challenges of today and tomorrow through three fundamental pillars:

– Learning: cutting-edge programs that shape leaders capable of driving change, tackling crucial issues such as sustainability and climate change.
– Dissemination: a network of knowledge and ideas that goes beyond the classroom, promoting ethics, responsibility, and sustainability among students, academics, businesses, and society.
– Impact: concrete initiatives that generate real value for stakeholders and create a positive effect on the community, both locally and globally.

The future belongs to those who can combine strategy and innovation. At BBS, change is not just a trend — it’s a strategic pillar guiding every aspect of education.

Choose a path that puts you at the heart of change. Choose Bologna Business School.

 
Open Program

Sales Management

The Sales Management course is built around expertise, service, and a consultative approach to effectively lead both clients and teams. It provides practical tools to successfully manage the sales function in a constantly evolving market.

Duration: 8 days
Language: Italian
Format: Part-time, on campus
Open Program

Trade Marketing & Sales Management

The Trade Marketing & Sales Management Program supports managers and entrepreneurs in the FMCG sector in optimizing distribution channels and enhancing competitiveness. It combines practical tools with hands-on approaches to improve negotiations and strengthen collaboration with distributors.

Duration: 10 days
Language: Italian
Format: Part-time
Open Program

Shopper Marketing

The Shopper Marketing course trains managers and consultants to effectively influence consumer choices by integrating strategies and technologies to create value before the purchase. It provides practical tools to strengthen the shopper marketing function within companies.

Duration: 5 days
Language: Italian
Format: Part-time, on campus
Open Program

KAM – Key Account Management

The Key Account Management course teaches how to effectively manage strategic clients by building long-term relationships and mutual value through actionable plans and practical tools. It helps sales professionals become true consultants for their Key Accounts.

Duration: 3 days
Language: English
Format: Part-time online
Open Program

Brand & Marketing management in the beauty industry

The course trains managers and professionals to successfully lead cosmetic brands in an international and omnichannel market, combining success stories and practical tools to drive innovation, create value, and tackle the challenges of internationalization and sustainability.

Duration: 12,5 days
Language: Italian
Format: Part time, Hybrid
Open program

Digital Marketing & Communication

The Digital Marketing and Communication Executive Program teaches how to develop effective digital marketing strategies by integrating online and offline channels, through a practical and modular weekend-based approach.

Duration: 7 days
Language: Italian
Format: Part-time, on campus

Fondazione Bologna University Business School · info@bbs.unibo.it
P.I.- C.F. 02095311201

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