Master in Marketing Management: Applied Marketing and Sales

THE CORNERSTONE OF GROWTH

GOALS

The Master in Marketing Management track Applied Marketing and Sales is a program that provides the tools needed to understand and manage the two key areas of a company’s sales department: the product and the customer.

Making a positive impact in this sector requires a systemic approach able to face all areas that characterize marketing in its analytical and creative aspects.

Analyzing customer choices through theoretical and methodological tools, mapping the product-customer journey and understanding the principles of retail are some of the focal points of a training course that aims to equip its participants with global vision, strategic thinking, flexible mindset and communication skills.

Thanks to a format focused on practicality and spendability, with alternating face-to-face lectures and moments of both individual and group study case elaboration, this Master directly guides students into the business world with a placement rate of more than 90% six months after the end of the program.

Full time, 12 months, English-language, with the support of the international BBS network and the Career Service that helps student to organize the steps of a brilliant career, the Master in Marketing Management track Applied Marketing and Sales looks at the business with an innovative view, capable of keeping up with a market that never fluctuates as much as it does today. Bologna Business School, with its Faculty of excellence and direct connection with the company world, is a guarantee of a pragmatic offering designed around the concrete needs of businesses.

WHO IS IT FOR?

Young graduates with an excellent knowledge of English who want to meet the most classic of management disciplines, declined according to new and transversal parameters.

Future managers with the ambition to best fit into an ever-changing market.

CAREER OPPORTUNITIES

In a scenario that is constantly reinventing itself, the Master in Marketing Management trackApplied Marketing and Sales aspires to train managers for whom creativity and analytical skills are the ground on which to build a flexible career linked to an ever-changing market, capable of making a positive impact in roles such as Marketing Manager, Brand and Product Manager, Sales Manager, Trade Marketing Manager, among others.

Choose your future, apply for one of the most exclusive Master in Applied Marketing and Sales. Contact the master Program Manager to begin this pathway: marketingmanagement@bbs.unibo.it

key facts

Format

Full-time

Language

English

Start

October 2025

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Marketing Management - Applied Marketing and Sales too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

ACCENTURE ADMENTA AGROMATERIAE ALFASIGMA AMPLIFON AUTOMOBILI LAMBORGHINI B&B HOTELS BAKER HUGHES BARILLA BITBANG BEREBEL (GRUPPO UNIPOL) CANOSSA EVENTS CARPIGIANI COESIA COOP ALLEANZA CRIF DELOITTE DIADORA DIEGO DALLA PALMA DIENNEA DR SCHAR DUCATI EUROPEAN INVESTMENT FUND FELSINEO FERRARELLE FERRARI FRANTOIO VALSANTERNO GRANAROLO GRANTERRE GRUPPO CAVIRO GRUPPO LACTALIS GRUPPO MONTENEGRO GVS HAIER EUROPE HEALTHWARE HEINEKEN HGEARS HIBO HILTI INDEGNO INTERCOS IVECO JAKALA JUST TO THE WORK KPI6 KERING KOHLER KRAFT HEINZ LAVAZZA LIU JO LUXOTTICA L'OREAL LT RINNOVABILI MAKED MAPENDO MARRIOTT MARS MASERATI MAX MARA FASHION GROUP MELICONI MIDEA ITALIA MIONETTO MUTTI NOMISMA OSCARD PANERAI PANINI PHILIPS PININFARINA PIRELLI PHILIP MORRIS INTERNATIONAL POLONORD ADESTE RECKITT SACMI SAFILO SANOFI SAVINO DEL BENE SCS CONSULTING SHERWIN WILLIAMS SHOPFULLY SKY TAKEOFF TAUA TECHNOGYM THE SOCIAL HUB TONINO LAMBORGHINI TOYOTA MATERIAL HANDLING MANUFACTURING TRADEDOUBLER VERTIV VETPARTNERS VF CORPORATION VIDENDUM VOLKSWAGEN WORLD FOOD PROGRAM XYLEM YOOX NET-A-PORTER

ALUMNI

DANIELA DE PONTES – USA

Junior Marketing Manager, Sicis

“My experience at the master’s program in Bologna was truly exceptional and transformative. It not only enhanced my professional skills significantly, but it was the missing piece to finding out that this is the path I want to take in my career, particularly coming from an artistic background. Beyond academics, I genuinely formed connections with fellow students, feeling like I gained a second family, I couldn’t be more grateful with the faculty at BBS and the support and opportunities they have provided me. My advice for future students would be to take as much advantage of the place, people and opportunities that BBS provides, and not to be afraid to opening yourself up to learn and grow!”

LUCA BARZAGHI – ITALY

E-Business Analyst, L’Oreal Groupe

“After completing my bachelor degree in Business Administration, I realized that I lacked the necessary preparation to pursue a career in marketing and sales. Determined to bridge this gap, I made the decision to enroll in the Master in Marketing Management at BBS. Throughout the program, the high-quality instruction and guidance from experienced professors proved transformative. Not only did it unlock my potential, but it also broadened my perspective and equipped me with indispensable knowledge essential for entering the workforce. Today, I stand confident in my abilities, ready to embark on a successful career journey in the dynamic FMCG industry.”