Master in Marketing Management: Analytics and AI for Marketing

AS AN ENGINE OF BUSINESS GROWTH

GOALS

The Master in Marketing Management, track in Analytics and AI for Marketing, prepares professionals to leverage data and advanced technologies for developing innovative marketing and sales strategies. This practice-driven and business-oriented program combines expertise in data analytics, automation, and big data management, emphasizing strategic thinking and results-focused methodologies.

The program’s true added value lies in blending digital expertise with the ability to transform complex analyses into actionable solutions. It trains forward-thinking managers equipped to lead businesses to success in a competitive global market

The integration of lectures and real case analyses offered by BBS partner companies ensures that students receive hands-on, comprehensive training in both analytical and methodological skills for mapping consumer behavior, managing distribution channels and individual touchpoints in the sales funnel, to effective communication and leadership techniques.

English-language, full-time 12-month, the Master has a six-month placement rate of over 90%: it is designed to be a springboard for a career in Marketing, with direct entry into the business world thanks to the six-month internship at the end of the course.

WHO IS IT FOR?

Young graduates with excellent English knowledge eager to acquire all the tools that form the marketing manager’s toolbox, whether you aspire to a company’s marketing department or dream of a career as a marketing consultant.

The Master in Marketing Management, track Analytics and AI for Marketing is aimed to develop the ability to translate the results of rigorous data analysis techniques into meaningful marketing decisions, and ready to begin a career at the highest level in a rapidly changing marketplace.

CAREER OPPORTUNITIES

Data Analyst, Brand Marketing Specialist and Business Analyst are just a few of the most in-demand roles in the market to which this Master offers an answer. High skills in Big Data analytics and excellent knowledge of techniques to transform this information into effective business strategies are a cross-cutting pass for businesses in different and potentially endless areas.

Choose your future, apply for one of the most exclusive Master in Analytics and AI for Marketing. Contact the master Program Manager to begin this pathway: marketingmanagement@bbs.unibo.it

key facts

Format

Full-time

Language

English

Start

October 2025

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Marketing Management – Analytics and AI for Marketing too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

ACCENTURE ADMENTA AGROMATERIAE ALFASIGMA AMPLIFON AUTOMOBILI LAMBORGHINI B&B HOTELS BAKER HUGHES BARILLA BITBANG BEREBEL (GRUPPO UNIPOL) CANOSSA EVENTS CARPIGIANI COESIA COOP ALLEANZA CRIF DELOITTE DIADORA DIEGO DALLA PALMA DIENNEA DR SCHAR DUCATI EUROPEAN INVESTMENT FUND FELSINEO FERRARELLE FERRARI FRANTOIO VALSANTERNO GRANAROLO GRANTERRE GRUPPO CAVIRO GRUPPO LACTALIS GRUPPO MONTENEGRO GVS HAIER EUROPE HEALTHWARE HEINEKEN HGEARS HIBO HILTI INDEGNO INTERCOS IVECO JAKALA JUST TO THE WORK KPI6 KERING KOHLER KRAFT HEINZ LAVAZZA LIU JO LUXOTTICA L'OREAL LT RINNOVABILI MAKED MAPENDO MARRIOTT MARS MASERATI MAX MARA FASHION GROUP MELICONI MIDEA ITALIA MIONETTO MUTTI NOMISMA OSCARD PANERAI PANINI PHILIPS PININFARINA PIRELLI PHILIP MORRIS INTERNATIONAL POLONORD ADESTE RECKITT SACMI SAFILO SANOFI SAVINO DEL BENE SCS CONSULTING SHERWIN WILLIAMS SHOPFULLY SKY TAKEOFF TAUA TECHNOGYM THE SOCIAL HUB TONINO LAMBORGHINI TOYOTA MATERIAL HANDLING MANUFACTURING TRADEDOUBLER VERTIV VETPARTNERS VF CORPORATION VIDENDUM VOLKSWAGEN WORLD FOOD PROGRAM XYLEM YOOX NET-A-PORTER

ALUMNI

ARIANA SWAYNE ARANSAENZ – PERU

Project Owner, Electronic Sports Broadcasting

“After a decade of work in marketing and communications within the Peruvian market, I embarked myself into a new journey of professional growth in Italy. This was a choice I made with great pride, and it has proven to be an immensely rewarding experience. My time at BBS and the Data Analytics Master program was a life-changing experience. It not only deepened my understanding of marketing but also ignited a passion for integrating data analytics into marketing strategies. This knowledge has been beneficial in my ability to comprehend and predict consumer behavior with greater precision. Finally, the Master’s program served as a gateway to a new market, expanding my professional network and providing me with a professional-level education from experts in the field.”

ELEONORA ASCARI – ITALY

Retail Business Analyst, Max Mara Fashion Group

“The Master was a turning point in my educational journey because it provided me with the right tools to apply data to marketing. Thanks to the Master’s practical approach, the group work with my peers and the teaching of the Professors I was able to master my analytical skills and have a better understanding of the challenges that companies have to face. The knowledge acquired throughout the Master got me a job at Max Mara Fashion Group, I love this role because it allows me to use my passion for data to create value in the retail sector. I would recommend this Master to anyone who is interested in Data Marketing and wants to turn their ambition into results.”