Master in marketing, communication & new media

AN EVOLVING HORIZON

GOALS

The Master in Digital Marketing and Communication is the answer to the requests of today’s communication market: the rapid changes in this market are revolutionizing the industry year after year, and only a Master’s program that keeps its content in step with current trends can provide students with all the tools they need to emerge in the world of digital communication.

The 12-month, full-time, English-language Master aspires to provide solid marketing fundamentals, focusing on the creation, management and performance analysis of social media and digital content. Through case studies, workshops, company projects and dialogue with executives from leading companies, the Master in Digital Marketing and Communication is able to convey the key concepts of the digital age of communication: listening, sharing and participation.

The strong and timely support of the Career Service, always available to assist students in planning the steps needed to structure a career, turns the Master’s program into a fast way to enter the business world: the placement rate six months after the end of the course exceeds 90%.

WHO IS IT FOR?

Young graduates with excellent English language knowledge who want to acquire, in a multicultural context, cutting-edge skills and tools to deal with the fast-changing market of digital communication and marketing.

In a classroom of different cultural and geographic backgrounds, Master in Digital Marketing and Communication participants are able, after a year of training, to understand the world of marketing and anticipate its developments.

CAREER OPPORTUNITIES

Thanks to Bologna Business School‘s link with the University of Bologna and with leading global companies, the Master in Digital Marketing and Communication is a true incubator of ideas and techniques immediately spendable in the business world, with privileged access guaranteed by the final internship and the BBS network, which supports students, alumni, faculty and professionals throughout their careers.

In just one year, the Master in Digital Marketing and Communication combines learning the techniques needed to enter the digital marketing business with strong personal and professional development. Upon completing this path, stepping into the business world is a certainty and, with the necessary experience, managers trained by Bologna Business School can aspire to roles such as Digital Marketing Manager, Social Media Manager, SEO Manager, PR & Communication Manager, Web Analyst, Media Planner.

To align your career with the future trajectories of communication, contact the master Program Manager and book an appointment to find out more: communication@bbs.unibo.it

key facts

Format

Full-time

Language

English

Start

October 2025

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Digital Marketing & Communication too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

ACCENTURE AEROPORTO DI BOLOGNA ALSTOM AMMERAAL BELTECH AMPLIFON AUTOMOBILI LAMBORGHINI ASTRAZENECA BOSTON CONSULTING GROUP BREMBO BRIONI BUCCI INDUSTRIES CAPGEMINI CEFLA CHAMPION CHIESI FARMACEUTICI COESIA COOP CRIF DATALOGIC DELOITTE DEVUP DUCATI ENGINIUM EVERLI EXS FONDAZIONE MARCO BIAGI GREAT PLACE TO WORK GRANAROLO GRUPPO HERA GRUPPO MONTENEGRO GUCCI GVS HAVI HEINEKEN IKEA IQVIA KERING LHH LIU JO L'OREAL LORO PIANA LUXOTTICA MANPOWER MARCHESINI MASERATI MAX MARA FASHION GROUP OWAY PERSPECTIVE PRAXI RANDSTAD RUSSOTTI GESTIONI HOTELS SCHNEIDER ELECTRIC SCS CONSULTING SEFORALL SIDEL SKY SNAM TOYOTA MATERIAL HANDLING MANUFACTURING TREVI GROUP UNIPOLSAI VALENTINO VALSOIA VERTIV VODAFONE WIENERBERGER WORLD FOOD PROGRAM WYSER

ALUMNI

SUPHARAT INTAPANT – THAILAND

PPC Specialist, Artemest

“Doing my master’s was necessary for me to advance in my career. I chose BBS because of its high-profile educational programs and the opportunity to learn from instructors with real-world experience, which would provide me with both theoretical and practical knowledge in a well-rounded education that goes beyond simply what is found in the textbooks. Thanks to BBS’s collaborations, we had the chance to work on numerous projects with the best businesses in Italy and around the world, including Barilla, Ducati, Wearesocial, and others, these companies helped us in developing a comprehensive grasp of the Italian customer journey, the digital landscape, and the use of digital media across several markets. I would suggest this master’s program to anyone looking to pursue a career in digital.”

MARTINA RICCI – ITALY

Digital Marketing Strategy Analyst, Accenture

“Attending the Master in Digital Marketing and Communication at Bologna Business School was a real honor. It gave me the opportunity to get in the digital world, giving me skills and competences that I never thought I’d acquire in such a short time. Thanks to an hands-on approach, always with an eye to internationality and innovation, I was able to start my career in one of the largest consulting companies in the world, and I couldn’t be more than happy.”

MASTER IN DIGITAL MARKETING & COMMUNICATION