Master in Business Management - Tourism, Heritage and Events

MANAGING TRAVEL, PRESERVING CULTURE, CREATING EVENTS: YOUR FUTURE IN MANAGEMENT

GOALS

The Master in Business Management – Tourism, Heritage and Events aims to train managers able to have a systemic vision that links together areas that today are not always connected such as tourism, culture and event organization.

In dialogue with University and local institutions, this Master enables the acquisition of transversal skills that are indispensable in the management of an expanding sector such as tourism and cultural events, the demand for which has seen exponential growth in recent years.

Consolidating growth even with a focus on sustainability is necessary to ensure a future for companies involved in tourism and culture, and knowing how to manage a world that demands experiences rather than travel is fundamental to being able to play this role successfully.

Thanks to the Career Service at Bologna Business School, which personalizes the job market entry process for each student and provides support for securing the final internship in one of BBS’s global network companies, the Master in Business Management has a placement rate above 90% within six months of completion. The program includes an annual Business Plan project on a personal business or start-up idea, three sector-specific Company Project Works, workshops for developing soft skills, and MGI Meetings, informal evening sessions with managers.

WHO IS IT FOR?

Young graduates with an excellent knowledge of English who want to acquire specific skills in the management of cultural heritage and event organization in the tourism industry.

BBS‘s international network is a guarantee of success for participants in the Master in Business Management – Tourism, Heritage and Events, one of the School’s most innovative and cutting-edge training courses.

CAREER OPPORTUNITIES

To create employability is one of the main goals of Bologna Business School. Thanks to the work of the Career Service, at the student’s side to design with him or her the future managerial path, and to the internship at the end of the Master in one of the global companies or institutions partners of international BBS network, the Master in Business Management – Tourism, Heritage and Events is a key to a brilliant career in the world of artistic heritage management and high-end tourism.

Event project manager, Heritage project manager, Hotel manager and Communication and PR manager are just some of the roles to aspire to after a challenging study path that transforms the passion for beauty and culture into a secure professional future.

Discover how to mix your passion and attitude in your future career path, sending an e-mail to the Program Manager: businessmanagement@unibo.it

key facts

Format

Full-time

Language

English

Start

January 2026

Location

Bologna (Italy)

CFU/ECTS

60

DURATION

12 MONTHS

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management - Tourism, Heritage and Events too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

AIRBNB AUTODROMO DI IMOLA B&B HOTELS BOLOGNA FIERE CANOSSA EVENTS CARPIGIANI FONDAZIONE TEATRO COMUNALE BOLOGNA ITALIAN EXHIBITION GROUP KERING OUTLETS LABORATORIO DELLE IDEE LAVAZZA LUPAIA HOTEL MUSE FIRENZE PHILIPS TOYOTA MATERIAL HANDLING THE SOCIAL HUB TRUE ITALIAN EXPERIENCE VINHOOD

ALUMNI

FEDERICA MARRONE – ITALY

General Director Assistant, BolognaFiere

“After graduating with a Master’s Degree, I decided to undertake an educational path that would give me the opportunity to come into contact with the world of work in a concrete way. For this reason I chose BBS, a stimulating path that allowed me to grow both on the personal and professional front. The three project works definitely contributed to this growth, which allowed me to strengthen some soft skills and team working skills that are in demand in today’s work environment. The constant comparisons with the professors and managers gave us a real and clear picture of the fields of our interest, allowing us to create a solid network that is also valid for the future. The Master’s program is an intense, dynamic and engaging experience in which the BBS team will expertly guide you.”

MATILDE RINAUDO – ITALY

Professional Congress Manager, Studio ER Congressi

“After my graduation, I had a clear idea about my professional goals and this Master allowed me to take the right path to achieve them. I was able to consolidate theoretical and technical knowledge, as well as improve, thanks to the structure of the master, many soft skills including teamwork, public speaking and the relationship with companies through project works that helped us to enter into the dynamics of a company. The master’s program proved to be a highly educational and personal growth path, which gave me the opportunity to complete my studies, allowing me to embark on the career path I wanted within the world of events.”

Master in Business Management – Tourism, Heritage and Events