BUSINESS MANAGEMENT – ITALIAN PREMIUM BRANDS

A VALUE TO EXPORT

GOALS

The Master in Business Management – Italian Premium Brands is designed for those who want to become ambassadors of Italian excellence.

Full-time, 12-month, English-language, this interdisciplinary study path, which aims to enhance the know-how of Made in Italy from an international perspective, wants to make the style and quality typical of Italian products the starting point for building a career path that looks to foreign markets. At the same time, this Master offers to international students the opportunity to touch the best of Made in Italy, its companies, manufactures, storytelling and everything that turns a premium product into an icon.

Thanks to the Career Service at Bologna Business School, which personalizes the job market entry process for each student and provides support for securing the final internship in one of BBS’s global network companies, the Master in Business Management has a placement rate above 90% within six months of completion. The program includes an annual Business Plan project on a personal business or start-up idea, three sector-specific Company Project Works, workshops for developing soft skills, and MGI Meetings, informal evening sessions with managers.

WHO IS IT FOR?

Young graduates with excellent English skills and various backgrounds, who love quality, luxury and beauty and want to build a career around this passion thanks to the best business management tools.

Bringing Italian know-how to foreign companies and understanding how to adapt the product to the changing variables of different markets are some of the skills you will acquire with the Master in Business Management – Italian Premium Brands, to become a manager of Italian luxury in the world.

CAREER OPPORTUNITIES

Thanks to its transversal and practical approach, the Master in Business Management – Italian Premium Brands brings students and market-leading companies from different sectors into direct contact. Moreover, the international BBS network, a link between university and business, makes this Master a privileged gateway to the job market for a large number of positions in the international business world: Business Analyst, Brand and Product Manager, Sales and Export Manager, Pr Manager, Marketing Manager and many others.

Discover how to mix your passion and attitude in your future career path, sending an e-mail to the Program Manager: businessmanagement@unibo.it

key facts

Format

Full-time

Language

English

Start

January 2026

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Master in Business Management – Italian Premium Brands too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

ARTEMEST AUTOMOBILI LAMBORGHINI BARILLA CARPIGIANI CHAMPION DUCATI FERRARI GIANVITO ROSSI GRUPPO MONTENEGRO IVECO GROUP LIU JO LUXOTTICA MACRON MAX MARA FASHION GROUP PINEIDER MASERATI RICHEMONT RONCUCCI & PARTNERS VERSACE VOLKSWAGEN

ALUMNI

MARTINA BAROZZI – ITALIA

Digital Marketing and Brand Communication, Cantiere del Pardo

“The Master’s program in BBS has been an extraordinary journey into the managerial world, thanks to the constant comparisons with professors and industry professionals on the Italian and international scene. This experience provided me with valuable skills and practical approaches, making me “touch with my own hands” the dynamics of the best Italian companies. I understood the importance of teamwork and belonging to a network of excellence, which fostered my professional and personal growth. Made in Italy is a true heritage for me, and I am committed to promoting it with pride, recognizing that it represents the true luxury of our country internationally.”

MARTINA MALAGUTI – ITALIA

Brand Image & Content Specialist, Liu Jo

“Following my Degree in Business Administration, I decided to continue my education path by enrolling in the Master in Business Management – Made in Italy track, in order to strengthen and put into practice the skills learned during my studies. Thanks to the implementation of team projects and collaboration with leading companies in the area, I had the opportunity to develop important skills, which proved to be fundamental in the world of work. This gave me a detailed understanding of business dynamics, providing me with the necessary tools to best address my personal and professional growth”