Bologna Business School Bologna
Business School

KAM – Strategic Customer Management

The Program

Become an Expert in Strategic Client Management with the Key Account Management Course. Designed for sales professionals aiming to become trusted advisors for their Key Accounts, this course provides practical tools and skills to build long-term, profitable relationships.

Learn to deeply understand your key clients’ needs and develop tailored strategies to align with their priorities and long-term vision. With a Customer Centricity approach, you’ll gain the opportunity to apply advanced concepts and use practical tools to increase profits and strengthen Key Account relationships.

During the course, you will:

– Develop strategic growth plans based on real cases
– Align resources and capabilities between your organization and your Key Accounts
– Create measurable, actionable sales plans for mutual and sustainable growth

The program consists of 3 online sessions, from June 5th to 7th, 2025, led by industry experts with over 60 years of experience in B2B and B2C markets.

Enroll now and transform your Key Account Management strategy!


key facts

Start

5 June 2025

Duration

3 days

Language

English

enrolment

open, without selection

early enrolment

subsidised


Fees & Financial aid

The registration fee for enrollments from companies and institutions is 2.100 euros (plus VAT) to be paid by the start date of the course.
The registration fee for individual enrollments is 1.700 euros (plus VAT) to be paid by the start date of the course.

Discounts are available:
– for early registrations;
– for Business Network companies;
– for Alma and Profingest Alumni;
– for groups of at least 3 people.


Fondazione Bologna University Business School · info@bbs.unibo.it
P.I.- C.F. 02095311201

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Open Program in

KAM - Strategic Customer Management


Invest in an experience that will change your life. Enter your first name, last name, e-mail, phone number and download the brochure.

     
     
Open Program in

KAM - Strategic Customer Management


Invest in an experience that will change your life. Enter your first name, last name, e-mail, phone number and download the brochure.