Field experience and interdisciplinary education: the visit of the Master in Business Management – Tourism, Heritage and Events to Palazzo di Varignana

5 August 2025

As part of the educational journey of the Master in Business Management – Tourism, Heritage and Events, the company visit to Palazzo di Varignana offered students a unique opportunity to engage with a benchmark in Italian high-end hospitality.

A full day dedicated to observing firsthand the operational dynamics of a luxury structure where elegance, authenticity, and sustainability coexist in perfect harmony.

Glenda Baffi, student of the Master, shared her impressions:
“What struck me most was the elegance with which the resort combines luxury and authenticity. Every detail, from architecture to landscape design, reflects a strong commitment to excellence, but without ostentation. The harmonious integration with the surrounding area and the emphasis on sustainability left me with a very positive impression.”

The encounter with the resort’s professionals provided a valuable learning moment:
“I had the chance to interact with members of the staff and the management. I observed an extremely professional yet human approach, aimed at personalizing the experience for each guest,” Glenda explained. “I learned how crucial ongoing training, attention to detail, and the ability to anticipate client needs are in a high-end context.”

This experience offered a deeper, multidimensional view of the luxury hospitality sector, revealing both its organizational complexity and the importance of interdepartmental cohesion. Excellence is not only about delivering impeccable service, but about shaping a consistent, memorable customer journey that fully expresses the brand’s identity.

The visit fits seamlessly into the educational approach of Bologna Business School, which promotes interdisciplinary learning and close contact with industry champions as key tools for professional growth. As Glenda noted, “Field experiences like this one allow us to connect theory with practice and understand the real operational dynamics of the sector. They provide the opportunity to observe successful models, engage with experienced professionals, and develop a stronger awareness of the skills required.”

In a field where excellence is built through the integration of management skills, local culture, and innovation, experiences like the one at Palazzo di Varignana play a crucial role in shaping business leaders ready to face complexity with vision, concreteness, and responsibility.