Gabriele
Sportoletti
Adjunct Faculty
Top manager and later entrepreneur, after long time working in Europe and USA, in 2005 landed in China where he built a successful business in outsourcing and later in supporting Italian brands in Fashion and F&B, to expand their business in Far East.
He lived to transformation of the market participating to the wild growth of the ecommerce in a part of the world where has been written the new rules of the international trade.
In the track record he can count the support to the Bocelli Family Winery to introduce wine in China and the development of Moschino business related to the categories of U & S that have realized a huge turnover for the brand.
He is business partner of some important Chinese, Korean, Singaporean and Vietnamese companies and advisor for the APAC area to some Italianinternational brands.
Since 2020 he has appointed lecturer at BBS Bologna for the Far East markets.
COURSES
Every time and every where, close to my lifestyle. These are the key points of the omnichannel strategy. It doesn’t mean only the act of purchasing but is covering many different aspects like:
- a way to increase brand awareness,
- a way to disclose consumer habits,
- a way to create groups based on similar interests
- finally, can also generate a huge number of sales.
Young people (Millennials, Gen Z and Gen Y) are expecting more sophisticated ways to be close to their new lifestyle and to their culture so an omnichannel strategy is not an option, it is the new business model for the brand that want to approach these markets.
The course focuses on omnichannel strategy with a particular emphasis on Far East markets. After a brief analysis of the evolution of trade, it will examine the development of both offline and online channels, providing a comparative analysis across the major Far East countries. Students will explore all aspects of distribution channels in the region in order to identify optimal strategies and understand the overall cost structures associated with them. In the final part of the course, students will analyze the channel structures in the key Far East countries. The aim of the course is to convey managerial insights and illustrate the main trade systems and business models through practical examples and case studies.
Business Management – Global and Emerging Markets