Beyond the Hype. Gen-AI and New Avenues for User-Generated Contents: the Case of Action Figures

Name: Beyond the Hype. Gen-AI and New Avenues for User-Generated Contents: the Case of Action Figures
Start: 2025-06-23T17:00:00+02:00
End: 2025-06-23T19:00:00+02:00

Jun 23 2025 - 5 pm - Via Microsoft Teams

On Monday, June 23, at 5 p.m., we look forward to seeing you at the online event dedicated to Generative Artificial Intelligence and how it transforms content creation.

Generative AI is not just a fleeting trend; it’s changing how we create, share, and experience content. In this webinar, Andrea De Marco, CIO of BitBang, and Sergio Amati, General Manager of IAB Italy, will take you inside the world of GenAI, focusing on a trending topic: action figures.

You will discover:

How users are becoming co-creators thanks to AI
Learn to make content (and characters!) more realistic through customization.
How brands and communities are rewriting the rules of storytelling

If you’re interested in digital creativity, user-generated content, and the future of entertainment, this is the place for you!

Moderator:

Gabriele Pizzi | Director of Master in Marketing Management, Bologna Business School

The event’s language will be English.

To attend, please fill out the registration form.

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