Discovering Webranking: Company Experience for the Master in Digital Marketing and Communication Students
18 March 2025The company visit to Webranking offered participants of the Professional Master in Digital Marketing and Communication a unique opportunity to closely observe the operations of one of Italy’s leading independent digital marketing agencies.
Between innovation, data analysis, and a strong focus on corporate well-being, students engaged with a dynamic, results-oriented organizational model.
A data-driven approach and a distinctive corporate culture
Webranking stands out not only for its twenty years of experience in digital marketing but also for its strategic, data-driven approach. Every decision, as master’s student Miruna Istodor explains, is supported by rigorous analysis:
“Beyond its impressive longevity and expertise in digital marketing, Webranking is distinguished by a forward-thinking, data-driven approach. Every decision is backed by analysis to ensure precision and effectiveness.”
The agency’s client portfolio includes global brands such as Prada, IKEA, and Barilla, but what particularly impressed the participants was Webranking’s strong emphasis on employee well-being.
“One of the aspects that inspired me the most is their strong commitment to employee well-being. Their hybrid and flexible work model fosters a healthy work-life balance, and the swimming pool at their Correggio headquarters is proof of that!” says Miruna.
A work environment that truly values people, making work a stimulating and sustainable experience.
Nereo Sciutto’s vision and the importance of innovation
Nereo Sciutto founded Webranking 27 years ago, while he was still a student. During the visit, he delivered an insightful lecture on the world of digital and search marketing, sharing valuable strategic insights. One of the most striking concepts he mentioned was a quote by William Gibson:
“The future is already here—it’s just not evenly distributed yet.”
A message that, as Miruna highlights, encapsulates the essence of digital transformation:
“This quote sums up the essence of digital transformation and the continuous evolution of search marketing. It reflects Webranking’s and Nereo’s forward-thinking mindset, emphasizing the importance of anticipating trends, leveraging emerging technologies, and using data to drive innovation.”
Innovation, therefore, is not just about tools but a mindset and the ability to foresee change.
A learning experience that leaves a mark
The visit to Webranking allowed students to gain firsthand insight into the culture of an independent agency and reflect on the importance of an analytical approach in digital marketing. As Miruna notes, the experience reinforced her awareness of how crucial it is to feel valued in the workplace:
“I realized how essential it is for employees to feel valued—not just through flexible policies but also through well-designed office spaces and a culture of openness and collaboration.”
Another key takeaway from the visit was the central role of data in business decisions:
“This experience broadened my understanding of how independent agencies operate and reinforced the importance of a data-driven approach. From now on, I want to integrate analytical thinking into my daily activities—both in university projects and personal development—ensuring that my decisions are guided by strategic insights.”
With a renewed perspective, participants return to the classroom equipped with knowledge and experiences that will enrich their academic and professional journeys. They carry with them Webranking’s key lesson: to innovate in the digital world, you need data, strategic vision, and a strong corporate culture.
