The Digital Marketing and Communication Executive Program combines different digital expertise levels to develop an integrated approach among all the marketing and communication levers.
By drawing a wide-ranging overview of the digital world, it becomes possible to imagine every offline and online activity as part of a more complex system. The ability to evaluate the situation of the company is improved, as well as the ability to identify targets and develop a web marketing strategy to achieve them.
Digital advertising topics and measuring of results in relation to investments are dealt with to support the planning of digital campaigns.
The Digital Marketing & Communication Executive Program is ideal for those who are looking for a more structured opportunity to operate on the web, and the social media the same degree of effectiveness.
