Management of Global and Emerging Markets
2 September 2014The course is divided into 10 hours of lectures and three one-month corporate projects.
LECTURES: Goal of these lectures is to analyze the role of China as a new focal point in the world economy. We will start focusing on how changes in geopolitical and geoeconomical equilibria may change business strategies. Trilateral relations between Europe, US and China will be the core of our analysis. Internationalization strategy must take into account macro and micro economic variables and policy variables.
COMPANY PROJECTS: The course also includes three business projects, each lasting one month, focused on internationalization initiatives in the various emerging markets covered in the Global and Emerging Markets track. The project work is carried out in groups of 4–5 participants and begins with a company presentation by a manager from a partner firm within the School’s network, who then sets the project topic for the groups. During each project, participants work under the guidance of a tutor, who provides ongoing support to develop a project with appropriate content and methodology. At the end of the month, a meeting is held with the company’s management, during which the participants present their work. Evaluation is conducted jointly by the faculty and the company management, with the aim of assessing both the originality of the proposed managerial solutions and their practical feasibility and potential implementation in a real business context.
