Business Coach: who he is and why to do business coaching

11 April 2025

In an increasingly competitive, interconnected, and rapidly evolving market, companies are called upon to invest in the development of soft skills and the enhancement of human capital. Managing stress, navigating crises, developing personal abilities, and improving effectiveness in the workplace have become essential for organizations striving to remain competitive.  In this context, the role of the Business Coach takes on strategic importance, becoming a key ally for executives, managers, and teams in managing change, optimizing performance, and achieving business goals.

 

What does the Business Coach do?

Building on the organizational models of games and sports, the coach acts with individuals and teams like a coach with his or her team: advising, motivating, observing and analyzing behaviors to highlight their strengths and weaknesses.
Through a structured process, coaching can produce tangible benefits in terms of performance, well-being and cohesion within the organization. It fosters empowerment, boosts motivation and helps create more collaborative and results-oriented work environments.
In the corporate environment, a Business Coach can play a decisive role in managing transitions (such as promotions, role changes, mergers), supporting high-potential talent, and addressing complex situations. Coaching thus operates on both an individual and systemic level, generating measurable impacts in the medium to long term.

 

What is it and what are the goals of business coaching?

Corporate coaching is the application of coaching within organizations, with the aim of aligning individual performance with the strategic goals of the enterprise.
Its primary purpose is to strengthen individual and collective competencies by fostering self-awareness, clearly defining goals, and activating personal resources. In a managerial context, this translates into enhanced decision-making, effective leadership, time management, and the ability to navigate uncertainty.
The coach does not provide pre-packaged solutions but instead guides the coachee through a journey of self-discovery and accountability.

 

How much does a business coach earn?

The business coaching profession offers substantial earning potential, depending on experience, market positioning, and target clientele.
At the European level, a professional coach may earn between €100 and €300 per hour, while executive-level coaches can command fees exceeding €500 per hour. Annually, compensation can range from €40.000 to over €150.000, with higher figures for those working in international or corporate environments.

 

What to study to become a business coach?

To become a certified coach, it is necessary to complete a training program recognized by international bodies such as the ICF (International Coaching Federation) or EMCC (European Mentoring and Coaching Council). Generally, one starts with a degree in economics, humanities or psychology, complemented by specific training in professional coaching that integrates skills in communication, active listening, leadership and organizational development.

Bologna Business School is at the forefront of training offerings aimed at improving personal skills: mentoring and coaching pathways are provided in many of the School’s programs.

The BBS Executive Coaching Program is a part-time, hybrid course conducted in Italian over 18 days. It provides the necessary skills and techniques to perform the role of a coach, focusing on interpersonal relationships and developing self-listening abilities to fully express one’s professional potential.
The program adheres to the standards and content defined by the Coach Federation for ACTP (Approved Coach Training Program) certification, enabling participants to pursue accreditation with the International Coaching Federation.

Relationship skills can become a growth engine for businesses. The Executive Coaching Program at Bologna Business School, supported by the School’s local and international network, offers a unique opportunity to transform natural aptitudes into a successful career.