The course “Artificial Intelligence and Generative AI: Strategies and Practical Tools” offers a practical understanding of how AI—and especially generative AI—can be integrated into business processes to boost productivity, innovation, and value. It covers applications like data-driven marketing, personalized content creation, and process optimization.
Generative AI, with models like Large Language Models (LLMs), is transforming content creation, customer interaction, and strategic decision-making. Understanding and applying AI is essential in today’s competitive business environment.
Participants will learn AI and Machine Learning fundamentals, develop strategies, identify opportunities, evaluate ROI, and align AI with business goals. The course also covers using generative AI tools to enhance productivity and innovation.
Designed for business leaders, managers, professionals, and entrepreneurs, the program includes 2 modules and 5 sessions held on Fridays and Saturdays. Enrollment is possible for the full course or individual modules.
