The Executive Program provides a comprehensive overview of the development of Branding & Marketing in the Beauty sector in all its segments from Skin and Hair Care to Make up and Personal Care. Topics will be addressed by analyzing successful case studies and theoretical reflections.
Through an exhaustive and complete program in the field of Cosmetics Brand & Marketing Management, the course aims to help companies develop well-rounded professionals who are able to meet the challenges of internationalization and brand development of their organizations, with a wealth of theoretical and practical knowledge, to decide how to develop brands and products, to stay ahead of consumer evolution and to create value for the next generations.
