Beyond the Hype. Gen-AI and New Avenues for User-Generated Contents: the Case of Action Figures

Jun 23 2025 - 5 pm - Via Microsoft Teams

On Monday, June 23, at 5 p.m., we look forward to seeing you at the online event dedicated to Generative Artificial Intelligence and how it transforms content creation.

Generative AI is not just a fleeting trend; it’s changing how we create, share, and experience content. In this webinar, Andrea De Marco, CIO of BitBang, and Sergio Amati, General Manager of IAB Italy, will take you inside the world of GenAI, focusing on a trending topic: action figures.

You will discover:

How users are becoming co-creators thanks to AI
Learn to make content (and characters!) more realistic through customization.
How brands and communities are rewriting the rules of storytelling

If you’re interested in digital creativity, user-generated content, and the future of entertainment, this is the place for you!

Moderator:

Gabriele Pizzi | Director of Master in Marketing Management, Bologna Business School

The event’s language will be English.

To attend, please fill out the registration form.

back to events

REGISTRATION FORM

First Name*

Last Name*

Email*

Mobile*

Nationality

How did you learn of this program?*

Which program are you interested in?*

Acknowledging to have received privacy notice, in compliance with the provisions of the regulations on personal data protection in force and, in particular, of European Regulation no. 679/2016, the undersigned

declares to have read and understood the policy on the processing of personal data mentioned above.

I CONSENT I DO NOT CONSENT

to the processing of my data for receiving invitations and/or information regarding events organized by BBS, news and services through newsletters as per the purposes described in the notice, with reference to SECT. C1 above.

I CONSENT I DO NOT CONSENT

to the processing of my personal data for information-promotional (marketing) purposes with reference to SECT. C2 above, wishing to be informed about BBS's promotional events and activities and commercial and promotional offers, including through automated contact methods, such as, for example, e-mail, mms and sms, instant messaging and social platforms (e.g. WhatsApp), and traditional contact methods, such as paper mail and calls with operator intervention.

I CONSENT I DO NOT CONSENT

to the processing of my personal data to document the event in which I will participate on the website and/or BBS social channels using photographs and audio-video recordings, with reference to SECT. C3 above.