On Wednesday, April 9, at 6:00 PM, the BBS New Campus will host the BBS Leadership Workshop titled “The Innovation Formula: Creativity, Strategy & Bold Moves.”
How can a truly innovative idea be created in an increasingly crowded market? What is the right balance between creativity and strategy? Paolo Dalla Mora, an entrepreneur and creative mind, will share his experience of transforming intuition into a successful brand by combining vision, strategy, and a touch of boldness. From lateral thinking to brand activation, we will explore the role of creativity in business and the importance of a team that can look beyond the assigned task.
Paolo Dalla Mora founded ENGINE, a 100% organic Italian gin, and the gourmet osteria Campamac. He has held prominent roles such as Chief Marketing Officer at Moschino and Global Communication Director at Illva Saronno Holding. His career spans fashion, food, and spirits, strongly focusing on sustainability and Made in Italy.
It is a unique opportunity to discover how to innovate and stand out while staying true to the value of authentic ideas.
Speaker:
Paolo Dalla Mora
Entrepreneur | Founder, Strucchi Vermouths & Bitter | Owner, Campamac
Discussants:
Alec Ross
Author, Entrepreneur | Distinguished Adjunct Professor, BBS
Barbara Lorenzini
Marketing Consultant | Adjunct Faculty, BBS
To participate, click here.
We look forward to seeing you!
