On Tuesday, April 1st, at 6:00 PM, the BBS Leadership Workshop titled “Emotions, Moral Psychology, and the Model of Goal-directed Behavior” will take place at the BBS New Campus.
Emotions and moral psychology play a crucial role in decision-making processes and goal-directed behaviors, influencing individual choices and organizational and market dynamics.
Bologna Business School will host Richard Bagozzi, Dwight F. Benton Professor Emeritus of Marketing at the University of Michigan, one of the world’s leading marketing and consumer behavior experts. He will share his insights on how emotions and moral values drive decisions and shape human and professional behavior.
The event will be moderated by Max Bergami, Dean and CEO of BBS.
This is a unique opportunity to delve into the psychological mechanisms behind motivation and strategic decision-making, guided by one of the most distinguished scholars in the field.
To participate, click here.
