With Great Power Comes Great Responsibility: What Makes a Brand Iconic?

Mar 11 2025 - 5 pm CET - via Microsoft Teams

Join the event ‘With Great Power Comes Great Responsibility: What Makes a Brand Iconic?’ on Tuesday, March 11, at 5 pm (CET), online via the MS Teams platform.

What truly defines an iconic brand in today’s market? The term is often overused, but what key elements make a brand stand the test of time? Join us for an engaging discussion with Matteo Costanzo, Head of K-Way Global Marketing & Business Development, as we explore the pillars of brand identity, cultural relevance, and long-term success. Discover what it takes to build and sustain a brand that resonates across generations.

Moderator:

Gabriele Pizzi | Director of the Master in Marketing Management

The event will be held in English language.

To participate, please fill out the registration form.

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