Bologna Business School Bologna
Business School

Bologna Business School | Marketing and Sales

Professional Master: where talent meets opportunity

A PROFESSIONAL MASTER AT BBS GIVES YOU THE OPPORTUNITY TO:

• experience a unique vibrant international environment
• connect with leading Italian companies
• do meaningful work that makes an impact

The Professional Masters programs at Bologna Business School are post-graduate courses designed to provide specialized skills and direct access to the job market. With a practical, market-oriented approach, they combine high-level academic training, project work, and internships with leading companies, preparing young graduates to become competitive professionals in the most in-demand sectors.

Discover the ideal path for your future! Schedule a guidance interview by writing to professionalmasters@bbs.unibo.it

Discover our programs

Curriculum: marketing and sales

Bologna Business School offers excellence training in the Sales and Marketing area, with concentrations focused on digital marketing, data analysis and sales optimization. Through a mix of theory, innovative tools, and real-life case studies, participants acquire technical and managerial skills to face the challenges of digital transformation, customer experience and omnichannel strategies.

The programs train professionals capable of creating value in global and competitive environments through innovative strategies and improved business performance. The hands-on approach enables them to analyze market trends, leverage digital technologies, and drive organizations’ success with strategic and integrated marketing and sales management.

Professional Master

Master in Marketing: Analytics and AI for Marketing

The Master's in Marketing Management, track in Analytics and AI for Marketing prepares professionals who can analyze complex data and apply artificial intelligence technologies to devise cutting-edge marketing strategies. The integration of face-to-face lectures and real-world cases enables students to develop practical and analytical skills, using data to generate strategic insights, optimize the customer journey, and automate marketing actions throughout the sales funnel. Participants are prepared for roles such as Data Analyst and Brand Marketing Specialist, with the goal of successfully entering the business world.

Duration: 12 months
Language: English
Format: Full-time

Professional Master

Master in Marketing: Applied Marketing and Sales

The Master in Marketing Management – Applied Marketing and Sales trains professionals to manage product and customer relations, blending analytical and creative marketing skills. The program prepares students for roles like Marketing Manager, Sales Manager, and Trade Marketing Manager, with strong career support and practical experience through internships and the BBS global network.

Duration: 12 months
Language: English
Format: Full-time

Professional Master

Master in Digital Marketing and Communication

The Master in Digital Marketing and Communication trains professionals ready to dominate the digital communication market, with a focus on social media, digital content, and performance analysis.Through case studies, workshops, company projects and discussions with professionals from leading companies in the market, the Master's in Digital Marketing and Communication offers comprehensive training in the key concepts of the digital age of communication: listening, sharing and participation; preparing experts for roles such as Digital Marketing Manager, Social Media Manager, and SEO Manager.

Duration: 12 months
Language: English
Format: Full-time