Andrea Pia is the Chief Growth Officer and a board member of AKQA Italy. He has been a co-founder of H-ART (now AKQA), one of the most successful startups born in H-FARM in 2005 and sold to WPP Group in 2009. He has worked with the most innovative companies and Internet pioneers (Dada, H-FARM, H-ART, and Accenture). He was Executive Director of the Executive MBA English Edition at Bologna Business School. He teaches digital platforms and infrastructure, digital marketing and communication, and digital culture in sales & marketing. His strong passion for information technology and communication led him to graduate in 2001 with a degree in Telecommunications Engineering from the University of Padua. He began his professional career within the Dada Group, a Florentine company that pioneered the Internet in Italy in the E-business Solution (EBS) division. In 2005 he joined Accenture as an expert consultant to follow the development of innovative projects based on broadband technologies. In 2007 he joined H-FARM, where he co-founded H-ART.
CORE COURSE – The module aims at providing the methodological knowledge base on the digital activities that companies adopt during the planning and selling stages. In particular: how a digital campaign is created, how the target audience is reached, how results are measured. The accent will be on search engines, social media and online reputation.