TOOLS for rethinking the future

20 March 2015

Events organized by the communication agency LL & L, in collaboration with the Marketing Office of the Department of Management at the University of Bologna. Events, meetings, resources and strategies to offer a new perspective on business.

Tools offers companies the opportunity to share their experiences and expertise in order to find new forms and innovative methods of marketing and communication together.

A think tank is a forum for discussions, involving both marketing researchers, communication professionals and business managers with the aim to co-create know-how on a specific topic.

During the third meeting, held March 19 at Bologna Business School, the results of research carried out by a  team coordinated by prof. Fabio Ancarani, Alma Mater Studiorum University of Bologna, and the professor Michele Costabile, Luiss Guido Carli, were presented with the participation of a marketing manager community and Pearson, a specialized publisher.

The central theme of the research is the evolution of marketing management over the last decade based on an analysis of keywords used by researchers and practitioners: neologisms, resemanticizations and hierarchies, as a starting point for finding new skills essential to managers.



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