Reunion 2015: the Commencement Speech of Andrea Guerra

26 June 2015

Andrea Guerra returns to the Community of BBS in the most important day.
An opening speech of excellence, with a man who is Taking Italian Excellence Global since many years.

Andrea Guerra is an Italian business manager. He is described as “an athlete who wins always accelerating”.
Born in Milan, he began his professional activity with Marriott Italia becoming marketing manager.

In 1994 he joined Merloni Elettrodomestici, where for six years he held responsible jobs in sales, production and central services. In 2000 he was appointed group’s CEO replacing outgoing manager Francesco Caio which was at the end of his mandate, and thus became the Italian youngest CEO of a listed company. Under his guidance, Merloni Elettrodomestici increased sales each year and closed 2003 with €3,008 million, 21% more than the previous year.
Andrea Guerra was included in the 2004 Financial Times list of “25 business stars”.

In 2004 Andrea Guerra joined Luxottica as CEO. Under Guerra’s stewardship, the value of Luxottica’s share price rose from €14 in 2003 to €40 in 2014, and company sales almost tripled, from €2.8 billion in 2003 to over €7 billion in 2013. Andrea Guerra has left this position until 1 September 2014, when Leonardo del Vecchio, Luxottica’s owner, announced his departure at the end of the board of directors term.
In recognition of his work at Luxottica, Guerra was named the second-best CEO in Italy in the 2014 Thomson Reuters classification.

Andrea Guerra is a member of the committee of Italian Strategic Fund a member of boards of Amplifon S.p.A. and Ariston Thermo S.p.A., and a shareholder of online newspaper Linkiesta. He also sits on the boards of directors of Bocconi University and Save the Children Italia Onlus.

In the February 2014, when Matteo Renzi’s government was being formed, some Italian media suggested his possible involvement in the government team, this possibility denied by Guerra himself. After that, he becomes strategic advisor to the Italian Government.

In the very last days, Andrea Guerra has resigned as a strategic consultant for the Government to become the new CEO of Eataly.


#BBSReunion 2015: check the program.
Be inspired!


Back To Top