Over the years, the hotel industry has evolved and grown steadily. Hotel operations have become more complex, and the responsibilities of a hotel manager have changed profoundly over time. Although automation has greatly increased the efficiency of various processes, the hospitality industry faces several challenges. The growth of the sharing economy and short-term rentals has increased competition and led to a greater need for pricing strategies. On the demand side, more personalized and technology-driven services are needed to meet rising customer expectations. On the supply side, retention and recruitment of talented staff are the most crucial issues. Sustainability is definitely the most discussed topic from different perspectives; such as customer needs, investments, cost savings, compliance with environmental policies.
The Open Program in Hotel Management is built on the following pillars: (1) Revenue Management, with a focus on applying revenue management methods to maximize hotel profits; (2) Digital Marketing, tools to improve online visibility and measure hotel performance online; and (3) Digitization and Sustainability, approaches and practices to keep up with customer and industry needs.
The program is aimed at hoteliers who currently work in small and medium-sized facilities and wish to increase their skills in the areas of marketing and management.
This program aims to provide them with a practical approach in dealing with urgent topics in the industry and help them understand the processes with examples and practices. The course aims to support hoteliers’ decisions in various areas of management operations.
The course is structured in 8 educational sessions in hybrid mode, concentrated over the weekend.
Participants will be involved in interactive individual and group activities culminating in a final business game. They will have the opportunity to engage with faculty from diverse backgrounds.
Accreditation
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
Structure
Online warm-up activities are planned from December 2024.
The program is structured in 8 teaching sessions in a hybrid mode, concentrated on weekends.
The dates of the sessions are:
January 31, 2025 – 9:15 a.m. to 5:45 p.m. – ON CAMPUS
February. 1, 2025 – from 9:15 a.m. to 5:45 p.m. – ON CAMPUS
February 7, 2025 – 9:15 a.m. to 12:15 p.m. – ONLINE
February 8, 2025 – 9:15 a.m. to 12:15 p.m. – ONLINE
February 28, 2025 – 9:15 a.m. to 12:15 p.m. – ONLINE
March 1, 2025 – 9:15 a.m. to 12:15 p.m. – ONLINE
March 14, 2025 – 9:15 a.m. to 5:45 p.m. – ON CAMPUS
March 15, 2025 – 9:15 a.m. to 5:45 p.m. – ON CAMPUS
3 modules will be covered in depth:
Revenue Management
Digital Marketing
Digitalization and Sustainability
At the end of the course there will be a Business Game: a group work aimed at the practical application of the skills and tools learned and the development of knowledge and networking among participants.
COURSES
- KPI & Analytics: I principali indicatori di performance
- Setting: rilevare e organizzare i dati del mercato, dei concorrenti e nostri
- Forecasting: interpretare e creare una previsione efficace
- Strategie: Pricing, Distribution, Optimization
- Metodi e canali digitali per migliorare la propria visibilità online
- Strumenti utili per promuovere il proprio hotel online
- Come misurare la performance del proprio hotel online
- Trasformazione digitale per le aziende
- Leadership e progettazione del lavoro
- Mitigazione e adattamento climatico nel settore alberghiero
- Azioni pratiche ed efficaci per sensibilizzare i clienti – collaboratori
Faculty
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
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Cristiano Boscato
CEO
Dinova
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Judit Zoltan
Assistant Professor of Economics
University of Bologna
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Francesco Maria Barbini
Professore Associato di Organizzazione aziendale, Direttore Centro di Studi Avanzati sul Turismo
Università di Bologna
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Luciano Scauri
Hotel Revenue Manager
SKL International Consulting
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Andrea Galardi
co-fondatore e CEO
Soges Group SpA
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Francesco Piersimoni
Digital Marketer, Co-Founder and Principal Partner
Adrias Online
Networking
Networking takes place between students of the same class, between participants and lecturers, as well as with students from other courses or previous editions of the same program.
COMPANIES
Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.
The Bologna Business School’s business partners are:
ADMENTA AEFFE AEMILIA HOTEL AEROPORTO G. MARCONI AFORISMA AGGF DIEGO DALLA PALMA ALCE NERO MIELIZIA ALFA WASSERMANN ALLESTIMENTI SRL ALTOGRAF ALTRO MERCATO ANCORA SERVIZI ANTICA CORTE PALLAVICINA APT EMILIA ROMAGNA ARPER ARREDOLUCE AUTOMOBILI LAMBORGHINI AVANZI HOLDING AZIENDA VINICOLA RIVERA BAHLSEN BANCA DI BOLOGNA BANCA POPOLARE DELL'EMILIA ROMAGNA BAXTER BELLCO S.R.L. BERLUTI BOLOGNAFIERE BONATTI BONFIGLIOLI RIDUTTORI BORBONESE B&T BUFFETTI BUTOS HORECA B.V.M. - LES COPAINS CADIAI CAMERA DI COMMERCIO DI SIDNEY CAMST CANTINA FEUDI DI SAN GREGORIO CAREGIVING CASSA DI RISPARMIO DI BOLOGNA CATERINGROSS CAVIRO CEFLA CENTRO HERCOLANI CERAMICA SANT'AGOSTINO CERAMICHE GARDENIA ORCHIDEA CHAMPION EUROPE S.P.A. CHLORIDE CHLORIDE SPA CINETECA DI BOLOGNA CINIUS CIPRIANI ABBIGLIAMENTO CIR FOOD CISA CMC CNA COMER INDUSTRIES CONAD CONFINDUSTRIA EMILIA ROMAGNA CONSERVE ITALIA CONSORZIO PARMIGIANO REGGIANO COOP ADRIATICA COOP CENTRALE ADRIATICA COOP CERAMICA IMOLA COOP ESTENSE CREDEM CREDITO EMILIANO CRIF CUCINA SRL DATALOGIC D&C DELOITTE DIENNEA DORELAN DUCATI MOTOR HOLDING EBC CONSULTING EGS SOLUTION ENTE FIERE DI PARMA ERNST & YOUNG ERVET E-STAT EUROCOMM EUROVO FASHION LAB FASTWEB FATER FELSINEA RISTORAZIONE FERRARA FOOD FERRARI FERRETTI GROUP FERROVIE EMILIA ROMAGNA - GRUPPO TPER FINCANTIERI FLORIM CERAMICHE FLYER FMR ARTÈ FONDAZIONE ALDINI VALERIANI FRATELLI BRANCA INTERNATIONAL FREELANDS NETWORK SRL FRUITECOM FURLA GABS GA.MA GAME 7 ATHLETICS GA OPERATION G.D GDH GENERAL ELECTRIC GEOCOM GE OIL & GAS GESA FINANCE GHEPI GI GROUP GMPR GROUP GRANAROLO GRAPHIC STORE GROUPM GRUPPO CINTI GRUPPO COIN OVIESSE GRUPPO HERA GRUPPO IMA GRUPPO INDUSTRIALE TOSONI GRUPPO LA PERLA GRUPPO MAX MARA GRUPPO MONRIF GRUPPO MONTENEGRO GRUPPO TREVI GUABER GUCCI H3G HAVAIANAS HAWORTH HAYS HOEL CONSULTING ICONSULTING I.G.D. I GUZZINI ILLUMINAZIONE IKEA INFOAREA INFO MANAGER INTERFASHION INTERMEDIA INTERTABA IREN GRUPPO ISTITUTO GIORDANO JACKPOT STAFF JECKERSON JOHNSON & JOHNSON MEDICAL KEMON KIREY SRL KPMG LABORATORIO DELLE IDEE LA COMPAGNIA DELLA BELLEZZA LANDI RENZO LA RINASCENTE LEROY MERLIN LIMONI LINK LIU JO LOBBY BROS LORO PIANA MACRON MAGNETI MARELLI MANDARINA DUCK MANUTENCOOP MARCO POLO MASERATI MAZARS & GUERARD MCS MEC3 MIKADO FILM MOLLUSCO & BALENA MONNALISA MORTARA RANGONI MTV ITALIA NIKE ITALY NIMAX NOEMALIFE NOMISMA OCTAGONA OIKOS OTIS GROUP PAGE PERSONNEL PANDA PDFOR CONSULENZA DIREZIONALE PHOTOSÌ PIQUADRO PRAXI PROMOTOR INTERNATIONAL PWC RADIANT RCS MEDIA GROUP REGENESI REGIONE EMILIA ROMAGNA RENÉE BLANCHE RIA & PARTNERS S&A CHANGE SAECO INTERNATIONAL GROUP SAMIA SCM GROUP S.E.C.I. GRUPPO MACCAFERRI SERGIO ROSSI SIDA GROUP SIGARO TOSCANO SIGMA SOCIETA' ITALIANA VINI STARWOOD HOTEL TECHNOGYM TEIKOS CONSULTING TERME DI SALSOMAGGIORE TETRA PACK THE COLOMER GROUP TONINO LAMBORGHINI TWINERGY UMBERTO CESARI VINI UNICREDIT UNICREDIT GROUP UNIGRÀ UNIPOL UNIQUE ITALIA VALSOIA VICINI ZANOTTI YOOX
FEES
The registration fee for enrollments from companies and institutions is 3.200 euros (plus VAT) to be paid by the start date of the course.
The registration fee for individual enrollments is 2.600 euros (plus VAT) to be paid by the start date of the course.
The fee includes attendance in the program, all the study material available through the online platform and access to Bologna Business School services, which include a personal account for the Alma wi-fi and access to the study areas.
Discounts are available:
for early registrations;
for Business Network companies;
for Alma/BBS and Profingest Alumni;
for groups of at least 3 people.
INTERPROFESSIONAL FUNDS
Alumni and Companies can check the availability of vouchers at the Interprofessional Fund reference:
Fondimpresa – for middle management
Fondo Dirigenti PMI – for managers of industrial SMEs
Fonditalia
Fondirigenti – for managers
Fon.Coop – for Cooperatives
REQUIREMENTS
The course is reserved for a maximum of 20-25 participants.
APPLICATION PROCESS
To register, simply download the registration form and send it by email.
FAQs
At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
The documents used in the classroom and any further reading or exercises will be uploaded to our platform, whose credentials will be delivered in the classroom.
Should a group of colleagues wish to participate in the program, it is possible to contact the Program Manager to evaluate an ad hoc participation price.
Our short courses do not require a specific course of study. It is important to have a few years of work experience behind you that can help you, inside the classroom, by bringing real cases dealt with and solutions adopted during your work.
