BUSINESS MANAGEMENT – ITALIAN PREMIUM BRANDS

A VALUE TO EXPORT

GOALS

The Master in Business Management – Italian Premium Brands is designed for those who want to become ambassadors of Italian excellence.

Full-time, 12-month, English-language, this interdisciplinary study path, which aims to enhance the know-how of Made in Italy from an international perspective, wants to make the style and quality typical of Italian products the starting point for building a career path that looks to foreign markets. At the same time, this Master offers to international students the opportunity to touch the best of Made in Italy, its companies, manufactures, storytelling and everything that turns a premium product into an icon.

Thanks to the Career Service at Bologna Business School, which personalizes the job market entry process for each student and provides support for securing the final internship in one of BBS’s global network companies, the Master in Business Management has a placement rate above 90% within six months of completion. The program includes an annual Business Plan project on a personal business or start-up idea, three sector-specific Company Project Works, workshops for developing soft skills, and MGI Meetings, informal evening sessions with managers.

WHO IS IT FOR?

Young graduates with excellent English skills and various backgrounds, who love quality, luxury and beauty and want to build a career around this passion thanks to the best business management tools.

Bringing Italian know-how to foreign companies and understanding how to adapt the product to the changing variables of different markets are some of the skills you will acquire with the Master in Business Management – Italian Premium Brands, to become a manager of Italian luxury in the world.

CAREER OPPORTUNITIES

Thanks to its transversal and practical approach, the Master in Business Management – Italian Premium Brands brings students and market-leading companies from different sectors into direct contact. Moreover, the international BBS network, a link between university and business, makes this Master a privileged gateway to the job market for a large number of positions in the international business world: Business Analyst, Brand and Product Manager, Sales and Export Manager, Pr Manager, Marketing Manager and many others.

Discover how to mix your passion and attitude in your future career path, sending an e-mail to the Program Manager: businessmanagement@unibo.it

key facts

Format

Full-time

Language

English

Start

January 2026

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months

CAREER & COMPANIES

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Master in Business Management – Italian Premium Brands too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs.

The companies that worked with us in 2023/2024 are:

ARTEMEST AUTOMOBILI LAMBORGHINI BARILLA CARPIGIANI CHAMPION DUCATI FERRARI GIANVITO ROSSI GRUPPO MONTENEGRO IVECO GROUP LIU JO LUXOTTICA MACRON MAX MARA FASHION GROUP PINEIDER MASERATI RICHEMONT RONCUCCI & PARTNERS VERSACE VOLKSWAGEN

ALUMNI

ALESSIA GRANDI

Strategic & Product Marketing Specialist, Ferretti Group

“Dopo la Laurea in Scienze Politiche ed Organizzazione Aziendale, ho deciso di perfezionare il mio percorso formativo e sviluppare competenze di business e management. La BBS ed il Master in Gestione di Impresa si sono rivelate scelte ottimali. Opportunità formativa unica, mi ha dato modo di incontrare e confrontarmi con la passione, il talento, la professionalità di docenti, manager, esperti, di andare oltre le mie stesse aspettative e di dare il meglio di me. L’indirizzo Made in Italy mi ha offerto la possibilità di apprendere e valorizzare ciò che per me, da sempre, è fonte di ispirazione ed orgoglio, permettendomi così di raggiungere il mio obiettivo: lavorare in una eccellenza italiana, leader a livello mondiale nel lusso e artigianalità Made In Italy.”

ALICE BOCCACCI

Junior Product Manager, Max Mara Fashion Group

“Il master ha rappresentato una sfida personale e un’esperienza che mi arricchito professionalmente, fornendomi gli strumenti fondamentali per iniziare una carriera lavorativa nel settore che amo di più: la moda. Oltre alla crescita professionale, le persone che ho conosciuto hanno rappresentato per me un grande valore aggiunto e una parte indimenticabile dell’esperienza. Affrontare questo anno insieme ha infatti creato un forte legame che si è rafforzato con il tempo e ha generato ricordi che conserverò sempre.”