Management - Advanced Services | BBS - Bologna Business School

Management – Advanced Services


The Master in Management – Advanced Services is aimed at young graduates in the humanities and social sciences who want to acquire skills in the field of business management and who aspire to a managerial career in the company.

The success of a company also depends on the choices and strategies put in place to achieve certain goals. For this reason, sector experts are increasingly in demand who, through the application of managerial skills, have the sole objective of strengthening the development of the institution. A strongly professionalizing orientation is necessary for sectors such as Human Resources, Marketing, corporate and institutional communication, personnel selection and training.

The course is structured over 12 months and includes an initial phase with classroom lectures aimed at learning the fundamental knowledge of management and enriching the academic background with the management skills necessary for a direct and effective integration into the company. Teaching involves strong classroom interaction with managers and professionals, master lectures, testimonials and project activities. This is followed by an internship in the company, much earlier than the traditional masters, conceived as a meeting point between the aspirations of the participants with the opportunities and demands of industrial companies, particularly in industrial companies and in the consulting sectors. The course of the Master is completed with a third module, which includes courses and training activities carried out according to the methods typical of Executive Education, and provides intensive residential sessions of two days 2-3 times a month, accompanied by remote assisted projects and activities, parallel to the internship.

Thanks to the Master in Management, students have the opportunity to become part of the Business Network and the alumni community, a valuable international network to take the first steps of a managerial career.

The Master in Management / Advanced Services is conceived as a meeting point between the aspirations for a managerial career of young graduates in the humanities and social sciences with the opportunities and demands of the labor market. Businesses that operate in the various service sectors, including large-scale distribution and public utilities, and companies that offer advanced professional services to companies and consultancy companies, are the elective professional opportunities. Choosing the Master in Management means having a strong motivation to get involved with other people who share the same goal: an experience aimed at change that, by refining personal attitudes and the previously acquired specialized technical knowledge, helps to mature a choice aware of their professional future.


Contact the master Program Manager to begin this pathway.



In collaboration with:



Alessandro Grandi

Alessandro Grandi

Director of Studies

" The Master in Management is designed for individuals who want to invest in their future, and who began university studies in subjects not directly related to management and wish to increase the value of their education. Generally our students arrive to the program with a spirit of change and growth. The goal of the Master in Management is to carry out this objective through an innovative educational experience which is accomplished through direct connections with companies who are able to introduce students to the world of employment and professional growth. "


The Master in Management is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into 332 hours of frontal teaching, of which 242 in the full time phase and 90 in the part-time phase, 543 estimated hours of individual study and 625 hours of internship. Overall, the Master’s program consists of a training course that integrates classroom training, e-learning, on-the-job training and integration into the company, according to an innovative structure articulated in three main phases.

First Phase: 4 months in full-time classroom

General courses and company project: the latter concludes the phase of full-time training and anticipates contact with companies with consultancy activities on a real case, exercising the participants to use the general management tools learned.

Second Phase: 4 months of internship in the company

Immediately debuted in the company: the internship is conceived as a structured experience, an agreement with companies for the development of projects assisted by a school tutor.

Third phase: 4 months of part-time training

The Master concludes with 4 months of training from two / three classroom sessions per month on Friday and Saturday, which complete the training course. Part-time training provides participants and companies the opportunity to start forms of collaboration before the end of the course, also in continuity with the internship activity.

The Master program is updated and best suited to meet the needs of the market thanks to a continuous confrontation between the faculty and a specific Management Committee:

  • Giovanna Cenacchi, Head of the Subcellular Pathology and Diagnostics Laboratory, S. Orsola-Malpighi Hospital University
  • Fabrizio Conicella, General Manager, Bioindustry Park Silvano Fumero
  • Francesca Gandolfi, HR Director, SCS Azioninnova SpA – SCS Consulting
  • Nicolò Manaresi, Chief Scientific Officer, Menarini Silicon Biosystem
  • Andrea Paoli, HR Director, Rekeep
  • Leonardo Vigiavi, Direttore, Assobiotec


Financial and management accounting. The role of CFO in the company. Measuring and interpreting the company’s financial performance. Analysis of indices and flows. Cost calculation and analysis for management control. Strategic control and strategic cost management systems. Preliminary economic and financial analysis and budget. Evaluation of managerial performance. Multi-dimensional performance management systems.

From the operational areas of business communication (image and positioning, public relations, advertising, promotion and internal communication) to the business communication plan (structure, methodology, applications and practices). Introduction to non-conventional communication scenarios: guerrilla, viral, multisensory and emotional.

Ferrari Celestino

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.

The course teaches a new plan for the launch of a new business, be it a start-up or a new business branch. Students will be guided in the formulation of a business plan, working in small groups and having the opportunity to use all the managerial tools to give life to a concrete project. The course enables you to understand and define objectives and recipients of business plans, design structure and content, guide in the drafting and critical evaluation of the plan itself and the attached documents.

Tomesani Nicola

The course is intended to provide the conceptual and practical tools for evaluating and maximizing the value of the business. The themes of capital budgeting (investment assessment), company valuation, cost of capital and financial structure will be discussed.

Carosi Andrea

The course will cover a variety of themes which are emerging as the most prominent ones in the context of digital culture.The following is a preliminary list of the topics that will be considered.

1. Computing: Meaning and Limitations (from Kurt Godel & Alan Turing to Quantum and Beyond).

2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la’ carte).

3. Coding: Meaning and Perspectives.

4. The Internet: Lo and Behold.

5. History of Computation.

6. The New Rise of AI: Of Men and Machines.

7. Text Digitization + Literary Analysis + Maps + Interactive Media + Games + Design + Media Art = Digital Humanities?

8. Big Brother in Action: Surveillance, Hacking, Privacy, Cyber-security and Data.

9. Ethics, Moral Responsibility and Accountability of Computing.

10. The Economics of the New Web.

Gabbrielli Maurizio
Zavattaro Gianluigi

Analysis of business models and competitive strategies in the web 2.0. The new consumer, features and online consumer behavior. Web analytics.

Scarpi Daniele

What is talent? Who’s the talent? Is talent forever? But how old is she/he? How do we attract her/im and keep her/im? What is the War of Talent? HR today are like tour operators in the great Life Cycle of Human Resources: from employer branding to selection, from training to learning, from assessment to motivation. We will deepen: theories, models, mapping and tools.

Laura Formaggio

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Lorenzini Barbara
Manaresi Angelo

The main aim of the course is to provide tools and methodologies for marketing services that are useful to companies operating in hypercompetitive environments: companies who impose their own strategic practices with the goal of creating value for clients, as a basis for good performance.

Rimini Daniele

The team building experience as a training tool to enhance the relationship and trust for the purpose of good teamwork. The course contents analyze how people and groups interact within a company. The aim is to develop knowledge and tools to manage people in the workplace, in terms of quality such as good and psychological well-being.

Franceschetti Massimo

Learning method

The educational sessions provide various learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonials, and group work.

The curriculum is completed with master lectures held by professionals from the world of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.


To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

Bologna Business School’s partner companies for the Master in Management are:









The tuition fee for the Master is 8.200 euros (VAT free) to be paid in three installments:

  • First installment: 1.200 euros
  • Second installment: 4.000 euros
  • Third installment: 3.000 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:


Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to


At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process.

The cost of enrollment may be covered or sponsored by third parties: public entities, foundations or companies.



The Italian National Security Institute (INPS) supports students attending I and II level Master’s Degrees with a public announcement and related scholarships of a maximum of 10.000The scholarships are for sons and daughters of both INPS members and deceased INPS members. You can check the requirements to apply to the scholarships on the INPS portal and apply by sending your application no later than Wednesday, October 30 2019 at 12 PM.


The Master is exclusively for candidates who hold a Master’s degree, Specialist degree or degree from the old university system. The degree must be obtained before the enrollment deadline. Auditors do not need to possess a university degree.

Admission to the Master requires the student to pass the selection process, which consists of a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master.


This Master’s is open to all applicants with a Master’s degree/Specialist degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

Call Attached


The second level Master is accessible only to those who have a bachelor’s degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.

Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master’s Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.

Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies (“career freeze”) at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.

Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.

Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.

No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.

It is essential, for the purpose of registration, to have completed the degree by the registration deadline.

As long as you have passed the selection process, you can still register as an auditor.

An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200

CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.

Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.

Yes, as a university tax.

You can contact the Help Desk directly via e-mail:, or by telephone: +39 0512099882; or you can apply online:

The School supports students in finding housing, providing references of accommodation facilities and private residences that have been used by former students.

The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Bologna Business School). For further information visit the Community section of our website.

Unlike the Laurea Magistrale or Specialistica, a University Master’s degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.

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