Gestione d’Impresa – Società Benefit, Impresa Sociale e Cooperativa

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

The course deals with the topics considered most relevant in the context of Digital Culture. Below is an introduction to the main topics covered in the course:
1. Data processing: meaning and limitations (from Kurt Godel and Alan Turing to Quantum and Beyond)
2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la carte).
3. Codification: Meaning and Perspectives.
4. Internet: Lo and Behold.
5. History of Calculus.
6. The rise of Artificial Intelligence: Of Men and Machines.
7. Digitalization of the text + Analysis of the Literature + Maps + Interactive Media + Games + Design + Media Art: Digital Humanities?
8. Big Brother in action: Surveillance, Hacking, Privacy, Cyber security and Data.
9. Ethics, Moral Responsibility and Responsibility in Data Processing.
10. New Web Economy.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

From business model to marketing operational plan. The basic conceptual and quantitative tools necessary to understand, analyze, and build relationships that a company establishes with its own market: the centrality of the customer, the study of purchasing behavior, the processes of segmentation and positioning, development of new products and diffusion of innovation, pricing decisions, distribution and communication.

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.