The purpose of this course is twofold: first, it provides students with insights on how to exploit social media within a digital marketing strategy by addressing the main purposes that each social medium can fulfill; secondly, it teaches students how to obtain and, especially, how to extract amd analyze relevant managerial information from online analytics.
Director of Studies
" This Master, unique in the European landscape and focused on a strongly growing issue like digital commerce, will enable you to acquire the knowledge and tools that fuel the effective management of multiple contact points with the customer: a critical success factor for companies in a context where channels differences are increasingly blurred and customers expect to be able to find information and buy products both offline and online (web, social, mobile). The innovative topic finds its natural response in the innovative teaching methods, aimed at stimulating a constant translation into managerial practice and at fostering the team work to develop a digital commerce project. All of this with the strong support of partner companies, leaders in this sector.
Digital Commerce is an innovative topic that deserves special attention. This is why our team developed a unique program together with our partners. Our academic teaching method will challenge and stimulate our students to be the next digital leaders. "
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