Business Innovation Design

The holders of innovation

We’re used at recognizing and managing innovation when it’s lead by technology, often though it’s the change of expressive languages and people’s behaviors that generate and guide the change. In addition to this, today innovation hides in the integration of all three these phenomena: we call this process  Design Innovation  and deal with the topic of change, how to manage it, which tools and practices to anticipate and build it.

The Business Innovation Design  course is intended for managers, entrepreneurs and consultants wishing to transform the opportunities connected to innovation into business objectives, aware that no-one can escape these challenges nowadays.  Seeking a balance between managerial approaches and methods derived from the world of design, the innovator is able to mediate among diverging know-hows and relating them to the market, through a system of constant research that regulates and spurs creativity in every department.

With this approach, the technological push provides a solution to real problems and it turns itself into a scalable factor at the same time.  Attending this program means becoming an innovation  leader: a figure with an open mentality and the necessary skills to create synergies among all those involved in the digital transformation process. The course consists of four days (two Fridays and two Saturdays) from 9.15am to 5.45 pm.

If you wish to take up the challenges and you’d like to become an innovation leader, contact the course director to consider your participation.

Flaviano Celaschi

Flaviano Celaschi

Director of Education

" Design-centered practices and cultures are fundamental to integrate the B2B and the B2C world that meet and merge in the digital revolution. The innovation we want to learn to use is changing alongside society, market and enterprise, in an inter-connected and systemic manner. Learning how to do it has become an imperative for the player of this process. "


The course is divided into four days of training (Friday and Saturday), connected by self-learning activities.

The frontal lessons in the morning are followed by the assisted project applications in the afternoon. The themes of the third and fourth modules are proposed with testimonies of specialists in the field.

The dates of the lessons are:

  • 26-27 June
  • 17-18 July


  • Define the change taking place: structure and economic situation; actors; collateral processes
  • The importance of relationships; from market exchange to other unprecedented forms of exchange; attractors and relationship developers
  • Design culture (design thinking)

  • Anticipation: future management, tools and processes of applied futures sciences
  • The new playground of the industrial internet
  • Advanced design tools and methodologies

  • The services design
  • The contribution of neuroscience and neuro-marketing

  • The digital twin of processes, interfaces and congnive ergonomics
  • Digital art as a paradigm of the advancing new

Learning method

Our courses are characterized by a Faculty of academics and consultants. The teaching methodology is supported by an e-learning platform in which materials and exercises will be loaded for study and in-depth study between the two classroom sessions.


Networking takes place between students in the same class, between participants and lecturers, and with students from other courses or previous editions of the same program.


Over the years, our partners have been constantly involved in the various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they actively contribute to introducing guest speakers and organizing company visits. Our partners are our first supporters: they sponsor various scholarships, host internships for students and provide professional opportunities for graduates. The partner companies of Bologna Business School are:

Aeroporto G. Marconi Assicoop Bologna Metropolitana Automobili Lamborghini Bologna Fiere Brevini Power Transmission Camera di Commercio di Bologna Camera di Commercio di Ferrara Camera di Commercio di Forlì-Cesena Camera di Commercio di Modena Camera di Commercio di Rimini Camst Carpigiani Group Cassa di Risparmio in Bologna Confcommercio Emilia Romagna Confindustria Emilia Romagna Coswell Datalogic Ducati Motor Holding Enel Engineering Ingegneria Informatica Expert System Falorni Fastweb Ferrarelle Ferrari Ferretti Group Finalma Fondazione Carisbo Fondazione Cassa Risparmio Cesena Fondazione Cassa Risparmio di Cento Fondazione Cassa Risparmio di Imola Fondazione Cassa di Risparmio di Carpi Fondazione Cassa di Risparmio di Ferrara Fondazione Cassa di Risparmio di Padova e Rovigo Fondazione G. Marconi Fondazione IBM Italia Fondazione Isabella Seràgnoli Fondazione del Monte di Bologna e Ravenna Fondazione per la Collaborazione tra i Popoli Food Trend Foundation Furla Google Italia Granarolo GroupM Gruppo Coesia Gruppo Sistema H-ART HSPI Haworth Hera Horsa IBM Italia IMA Iconsulting Intesa San Paolo KPMG Advisory Laboratori Guglielmo Marconi Landi Renzo Legacoop Bologna Lighthouse Manutencoop Mape Maps Masai Italia Maserati Microsoft Italia Montenegro N.C.H. Nuovi Cantieri Apuania Olidata Onit Group Opera Santa Maria del Fiore Philip Morris Italia Poltronesofà Regione Emilia-Romagna Ricoh S.E.C.I. Gruppo Industriale Maccaferri SAP SCS Consulting STMicroelectronics Schneider Electric Seps Technogym Teuco The Boston Consulting Group Toyota Material Handling Italia Trevi Group Umberto Cesari UniCredit Unieuro Unindustria Bologna Unipol Vem Sistemi Veronesi Viabizzuno Videoworks Volvo Car Italia WPP Italia Yoox Net-A-Porter Group


The registration fee for the program is 2,300 euros (plus VAT) to be paid by the start date of the course.

The fee includes attendance at the program, all study material available through the online platform and access to Bologna Business School services, which include: Alma personal wi-fi account, use of Computer Lab PCs, use of study areas and access to the internal gym.

A large free car park is available in the school park.

Discounts are available:
- for early registrations;
- for Business Network companies;
- for Alma and Profingest Alumni;
- for groups of at least 3 people.


Alumni and companies can check the availability of vouchers at the Interprofessional Fund of reference:

Fondimpresa - for middle managers / middle management
Fondo Dirigenti PMI - for managers of industrial SMEs

Fondirigenti - for managers
Fon.Coop - for cooperative companies







The course is reserved for a maximum of 25 participants.


To register, simply download the registration form and send it by email or fax.


At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
The documents used in the classroom and any further reading or exercises will be uploaded to our platform, whose credentials will be delivered in the classroom.
Should a group of colleagues wish to participate in the program, it is possible to contact the Program Manager to evaluate an ad hoc participation price.
Our short courses do not require a specific course of study. It is important to have a few years of work experience behind you that can help you, inside the classroom, by bringing real cases dealt with and solutions adopted during your work.


Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.


Valentina Lodi
Valentina LodiManager della Formazione

Phone: 051 2090143


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