A pact with oneself

The Executive Master in Entrepreneurship aims to train and inspire a new generation of entrepreneurs and entrepreneurs. Developed with a course designed specifically for the participants, the Master is focused on the entrepreneurial project of the individual entrepreneur, developing a personalized study plan. The course’s teachings have a direct use and evident impacts on the business.

From the knowledge of the markets, to the construction of a network of solid relationships, every aspect of the course is aimed at creating a modern entrepreneur, equipped with frontier skills of which an international reality such as Bologna Business School can provide it. By attending classes, it will also be possible to share with other entrepreneurs and businesswomen the challenges, doubts and satisfactions of a life choice that perhaps not everyone can understand.

The Executive Master in Entrepreneurship combines the formation of a business school with the impact of an accelerator of ideas. The whole path is focused on the business project presented by each participant. A business plan will then be developed, which will have to pass the scrutiny of a commission, and tools will be provided to verify the scalability of the idea and the contacts with partner companies and investors. Therefore, during the Master, the business project will grow together with the competences of the participant.

The Master will take students, over the months, to address six fundamental lessons: Business Strategy, Perfomance Management, Business Model Innovation, Operations, Sales & Marketing, People Management. These are accompanied by a path of  Business Plan and Business Coaching & Mentoring.

Two optional courses complete the program, with a choice that allows you to customize the training plan and that is shared with the Directorate of the Master, to ensure each participant the best answer to their needs. The path will end with the presentation of the business plan to a panel of investors, managers and entrepreneurs.

A business thrives or fails based on the tenacity of those managing it: this course doesn’t teach tenacity, but it provides all tools to harvest the best results. Book an interview with the course’s Director so you can start too.


Alessandro Bonfiglioli

Alessandro Bonfiglioli

Scientific Director

" The Master in Entrepreneurship allows you to combine professional commitments with higher education; a mix of theory and entrepreneurial practice designed around your project. "

Alessandro Bonfiglioli

Riccardo Fini

Scientific Director

" The Master in Entrepreneurship trains entrepreneurs who know how to create and grow successful businesses. There are three elements that best characterize the initial path of the entrepreneur: a motivation to create an enterprise, possession of novel and distinctive skills and access to the networks. This Master allows you to strengthen all three of these aspects. If you desire to create a business and make it grow, this is your chance. "


Monica Zambelli

Sales Director - Zambelli
Master in Entrepreneurship/ New Business Creation (ed. 2014/2015)

"With this Master, I found the most comprehensive solution I had been looking for in a long time, in order to offer my professional life a turning point. I have definitely acquired new tools to work with that gave me the chance to discover in myself new and great potentials for today's and tomorrow's challenges, which I wasn't aware of possessing. Besides the great professionalism and acumen of the faculty, the enthusiasm and passion they conveyed then made the difference, so to complete the baggage of resources that are necessary to create these new mental mechanisms that allow for the success of new entities and the achievement of personal and group success."

Francesca Lovato

Founder - Oltrecafé
Master in Entrepreneurship/ New Business Creation (ed. 2014/2015)

"Taking the decision of establishing a business is no small thing. The idea, without experience or means, isn't enough: this is the reason why I decided to attend the Entrepreneurship Master's course at Bologna Business School. I did it to exchange experiences and views with those that on a daily basis work in order to improve the performances of several, excellent Italian and foreign businesses. The saying goes that one learns from those you mix with and I wanted to surround myself with the best, to grow and learn. Here there are success stories, professionalism, exchange: the personal commitment is the last ingredient of this recipe to recognise and use at best the opportunities that come up during the journey. Occasions do come up, our task is to prepare ourselves in the best possible way to grasp them."

Riccardo Toschi

Marketing Manager - Sound Corporation
Master in Entrepreneurship (ed. 2013/2014)

"The School was very open and the structure of the Master's was such that these elements contributed greatly to spur my entrepreneurial project. In addition to this, my colleagues at the Food&Wine course gave a tangible help in setting up Gusto Parmigiano, an Emilia-based risto-shop that has the ambition of bringing Emilia food and wine excellences to the most important cities in the world."


Networking is developed between students of the same class, between participants and lecturers, as well as with students from other courses or previous editions of the very same master.
The master will furthermore make you meet other young entrepreneurs at an international level.


This program was born thanks to the collaboration between Bologna Business School and the Confindustria Emilia-Romagna system. This allowed to deal with different themes of various entrepreneurial contexts, focusing on needs and expectations towards this educational program.


Maurizio Marchesini

Confindustria Emilia-Romagna’s President
“We are facing a structural change that requires a strong capacity of adaptation; it’s fundamental to develop and innovate our own managerial skills.”



Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.

Admenta Aeffe Aemilia Hotel Aeroporto G. Marconi Aforisma AGGF Diego Dalla Palma Alce Nero Mielizia Alfa Wassermann Allestimenti Srl Altograf Altro Mercato Ancora Servizi Antica Corte Pallavicina Apt Emilia Romagna Arper Arredoluce Automobili Lamborghini Avanzi Holding Azienda Vinicola Rivera Bahlsen Banca Di Bologna Banca Popolare dell'Emilia Romagna BAXTER Bellco s.r.l. Berluti BolognaFiere Bonatti Bonfiglioli Riduttori Borbonese B&T Buffetti Butos Horeca B.V.M. - Les Copains Cadiai Camera di Commercio di Sidney Camst Cantina Feudi di San Gregorio Caregiving Cassa di Risparmio di Bologna Cateringross Caviro Cefla Centro Hercolani Ceramica Sant'Agostino Ceramiche Gardenia Orchidea Champion Europe S.p.A. Chloride Chloride SPA Cineteca di Bologna Cinius Cipriani Abbigliamento Cir Food Cisa CMC CNA Comer Industries Conad Confindustria Emilia Romagna Conserve Italia Consorzio Parmigiano Reggiano Coop Adriatica Coop Centrale Adriatica Coop Ceramica Imola Coop Estense Credem Credito Emiliano Crif Cucina Srl Datalogic D&C Deloitte Diennea Dorelan Ducati Motor Holding Ebc Consulting EGS Solution Ente Fiere di Parma Ernst & Young Ervet E-Stat Eurocomm Eurovo Fashion Lab Fastweb Fater Felsinea Ristorazione Ferrara Food Ferrari Ferretti Group Ferrovie Emilia Romagna - Gruppo TPER Fincantieri Florim Ceramiche Flyer Fmr Artè Fondazione Aldini Valeriani Fratelli Branca International Freelands Network Srl Fruitecom Furla Gabs Ga.Ma Game 7 Athletics Ga Operation G.D GDH General Electric Geocom GE Oil & Gas Gesa Finance Ghepi Gi Group Gmpr Group Granarolo Graphic Store Groupm Gruppo Cinti Gruppo Coin Oviesse Gruppo Hera Gruppo IMA Gruppo Industriale Tosoni Gruppo La Perla Gruppo Max Mara Gruppo Monrif Gruppo Montenegro Gruppo Trevi Guaber Gucci H3G Havaianas Haworth Hays Hoel Consulting Iconsulting I.G.D. I Guzzini Illuminazione Ikea Infoarea Info Manager Interfashion Intermedia Intertaba Iren Gruppo Istituto Giordano Jackpot Staff Jeckerson Johnson & Johnson Medical Kemon Kirey Srl Kpmg Laboratorio Delle Idee La Compagnia della Bellezza Landi Renzo La Rinascente Leroy Merlin Limoni Link Liu Jo Lobby Bros Loro Piana Macron Magneti Marelli Mandarina Duck Manutencoop Marco Polo Maserati Mazars & Guerard Mcs Mec3 Mikado Film Mollusco & Balena Monnalisa Mortara Rangoni Mtv Italia Nike Italy Nimax Noemalife Nomisma Octagona Oikos Otis Group Page Personnel Panda Pdfor Consulenza Direzionale Photosì Piquadro Praxi Promotor International Pwc Radiant Rcs Media Group Regenesi Regione Emilia Romagna Renée Blanche Ria & Partners S&A Change Saeco International Group Samia Scm Group S.E.C.I. Gruppo Maccaferri Sergio Rossi Sida Group Sigaro Toscano Sigma Societa' Italiana Vini Starwood Hotel Technogym Teikos Consulting Terme Di Salsomaggiore Tetra Pack The Colomer Group Tonino Lamborghini Twinergy Umberto Cesari Vini UniCredit UniCredit Group Unigrà Unipol Unique Italia Valsoia Vicini Zanotti Yoox

Management Committee

To ensure effective planning, coordination and supervision of the Master in Entrepreneurship, a Management Committee was created, which is made up of business executives, entrepreneurs and investors.

The Management Committee of the Master in Entrepreneurship consists of:

• Francesco Amante President, Finalma
• Antonello Carlucci Partner, Digital Magics
• Leda Bologni Technologic Projects and Platforms, Aster
• Giuseppe Conti Director, TTO Unibo
• Laura De Benedetto Founding Member, MakeTank – Associazione ToscanaIN
• Tiziana Ferrari Director, Unindustria Bologna and member of CdA AlmaCube
• Federico Ferrini AD & Sales Manager, Techfem – “And if it worked?”
• Ruggero Frezza Founder, M31
• Giuseppe Iacobelli Managing Director, JesiCube
• Matteo Lepore Deputy Mayor, Bologna Municipality
• Mariacarla Maccaferri Manager, Maccaferri Group
• Fernando Napolitano President & CEO, Italian Business & Investment Initiative
• Alberto Onetti President, Mind the Bridge Foundation
• Paola Perini Manager, INNOVAMI
• Antonio Puglisi CEO, Digital Paths srl
• Nicola Redi Chief Investment & Technology Officer, TTVenture-Seedlab
• Sara Roversi Co-founder, YouCan Group
• Cristiano Seganfreddo General Director, Associazione Progetto Marzotto
• Giovanna Trombetti Direttore del Settore Sviluppo Economico, Provincia di Bologna


The master is also overseen by the Scientific Council:

  •  Giuseppe Cappiello University of Bologna
  •  Riccardo Fini University of Bologna - Imperial College London
  •  Simone Ferriani University of Bologna - Cass Business School London
  •  Antonio Paco Giuliani University of Illinois Chicago
  •  Rosa Grimaldi University of Bologna
  •  Andrea Lipparini University of Bologna
  •  Maurizio Sobrero University of Bologna
  • Laura Toschi, University of Bologna

International Week


The master in Entrepreneurship has a duration of 10 months, with a formula that can be modulated according to the needs of the participant.
The program includes 6 general management courses, 2 Entrepreneurship courses; 2 elective courses that the participant can choose from within the School’s educational offer based on the interests of their business.
At the end of the Master the participants will discuss in front of the Management Committee the business plan and the feasibility of their business idea or the proposal of an innovative business model for their company.


The Business Strategy course delves deeper into the company’s decision-making process, the planning approach and the search for the target competitive positioning in changing contexts. It provides logical tools for the understanding of the competitive environment and competitive dynamics, of the value generation process and the role played in this field by the internal resources and expertise and the relationships with other players. 

The course deals with topics related to the measuring and management of innovation project performance. Specifically, the following will be dealt with: techniques to pre-determine the project economic and financial opportunity (Net Present Value, Internal Rate of Return, Payback Period, etc.); techniques to inter-functionally manage project costs and margins starting from the creation stage (Target Costing, Life Cycle Costing); techniques to assess the adequacy of costs incurred versus the generated value (Data Envelopment Analysis and Value Analysis); techniques aimed at supporting the implementation of measures to spur all company areas.

Operations module will give to students the necessary skillset to understand which will be the principal evolutions of the field in the next years, so to be able to anticipate, face and benefit from those transformational changes. The course will also include a strong contamination from real world, in terms of advanced technologies (provided both from corporates and startups), new business models and real cases of innovation in the field.

An effective marketing strategy requires an in-depth knowledge of the mechanisms regulating the perception of value for the customer. 
Here follow the topics that will be studied:

Market orientation: segmentation and positioning;

Analysis of the attractiveness of countries, customers and markets;

The market segmentation;

Domestic, multi-local, global targeting and competitive positioning;

Product marketing and the process for the launch of new products;

The creation of the brand;

The delivery of value: distribution and commercial choices;

The integrated communication process;

Online/offline advertising and media planning;

The collection of value: pricing;

The tactical management of price

An effective marketing strategy requires a deep knowledge of the mechanisms that govern the perception of value for the customer.
The topics covered are:

Market orientation: segmentation and positioning;

Analysis of the attractiveness of countries, customers and markets;

Market segmentation;

National, multilocal, global and competitive positioning targeting;

Product marketing and the process of launching new products;

The creation of the brand;

Value delivery: distribution and commercial choices;

The integrated communication process;

Online/offline advertising and media planning;

Value collection: pricing;

Tactical price management

Translated with www.DeepL.com/Translator

In this module, participants will be exposed to the principles and tools of design thinking applied to business models, will use these tools in a guided journey, with the following objectives: 

  • Understanding the meaning of “Customer Centricity” and the approach to the design of digital services and business models
  • Analyzing consumers’ needs and defining new services to satisfy them better
  • Knowing and implementing tools for the design of all the business model elements
  • Assessing the business potential of an innovative idea
  • Creating a “pitch deck” of the new business idea
  • Understanding the difficulties linked to the establishment of innovative business models (“The Innovator’s dilemma”) in the framework of a ‘traditional’ company, and strategies that proved helpful in overcoming them

The goal is to develop participants' awareness of their own leadership style and boost some of their key skills to manage processes of change in risk situations with authority. The program is based on experiential learning: Participants alternate meetings which are aimed at doing tasks at different moments to observe their behavior, participants will benefit from the assistance of professionals and managers who have significant experience in leading groups and organizations to excellent results

This course provides a full overview of the strategic and operational planning tools of the business, through a guided illustration of the business plan, its contents, and the multiple purposes for which it may be usefully employed in both creating and developing a business.

The transition from the planning stage to the implementation stage is characterized by a high level of criticality. Business coaching from scholars, entrepreneurs and managers are therefore essential, both in helping aspiring entrepreneurs to identify opportunities and threats and in implementing a successful strategy.

Learning method

The Master in Entrepreneurship provides different teaching methods: classroom lectures, studies on the online platform, and for part-time courses; targeted tutoring by commenting on ongoing activities, responses to requested clarifications and in-depth analysis on relevant topics.
Master Lectures complement the academic path, which are held by professionals from the world of business, academia and politics, as well as numerous opportunities for discussion and interaction with the business world through the study of case histories.








The tuition fee for the Master is:

  •  16,200 euros (+ VAT) for enrollments from companies and institutions
  • 13,800 euros (+ VAT)  for individual enrollments

Special rates for early bird registrations. For further information entrepreneurship@bbs.unibo.it



Long-term and low-interest loan:

- Repayable in 10 years
- Reduced interest rate
- Possibility to postpone the 1st payment fee to 36 months

For more information please mail to entrepreneurship@bbs.unibo.it


Candidates must possess a University degree or a secondary school diploma together with work experience. Candidates must have an entrepreneurial idea (New Business Creation track).


The selection process will be carried out by a commission by means of analysis of the Curriculum Vitae and an individual interview, performed in order to outline the professional profile of the candidate and its coherency with participation in the master.

e-mail: entrepreneurship@bbs.unibo.it
fax: +39 051 2090112

Candidates will be contacted in order to schedule the selection interview with the Director of the Master.


The participant may choose to take some courses full time and some others part time, in agreement with the Program Manager of the master.
The participant may choose a part of the academic platform the educational offer of the School
The selection interview is necessary but not binding. If necessary, a second meeting can be held to provide further clarification.


Elisa Lorenzi
Elisa LorenziHead of Executive Masters

Phone: +39 051 2090129

Email: entrepreneurship@bbs.unibo.it

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