Business Innovation Design


The Executive Master in Business Innovation Design is meant for managers, entrepreneurs and consultants wishing to transform the opportunities linked to innovation into business objectives, aware of the fact that nowadays these challenges are relevant for everyone.

In the context of the search for a balance between managerial approaches and methods that originate in the design world, what is delved into is the project culture: a helpful tool to plan change-determined scenarios, enabling businesses to grow globally.

Innovators are able to keep diverging knowledge bases into account and relate them to the market through a system of continuous search, that can regulate and spur creativity in each division. This approach finds in the technological input a solution to real problems and at the same time makes it a scalable factor.

Attending the Executive Master in Business Innovation Design means becoming a leader of innovation: someone endowed with an open mentality and the necessary skills to create synergies among all stakeholders involved in the digital transformation process.

The program, the only one in Italy combining management with people intelligence and enabling technologies, features 30 classroom days organized as residentials (Friday and Saturday every 2/3 weeks), to meet the participants’ work needs. Besides the core courses, the other teaching techniques featured are: distance learning, focus sessions to exchange views on the topics of innovation by design with industry managers and professionals, and company visits, a networking occasion at the companies that are leader partners of Bologna Business School.

Those in whose hands innovation resides are leaders, able to control all innovation levers. Book an interview with the course’s Director to start this journey.


THE HONOR LOAN IS THE WAY TO FUND IT. PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee

Flaviano Celaschi

Flaviano Celaschi

Scientific Director

" Design-centered practices and cultures are fundamental to integrate the B2B and the B2C worlds that meet and merge in the context of the digital revolution. We intend to learn to operate on an innovation which is transforming, at the same time, society, market and businesses, in an interconnected and systemic way. Learning how to do it has become an imperative for this process' players. "


    The Master is meant for managers, senior professionals, project leaders and consultants operating in:

    - industrial service or goods businesses, for which the innovation ability is a distinguishing factor;
    - businesses developing products, processes and services devised on the basis of user experience and usability;
    - businesses wishing to become innovation catalysts using design methods;
    - businesses wishing to develop a radical transformation ability, rethinking their model for value creation starting from the customer.

    Candidates must have at least 3 years of professional experience and a university degree. The Master is open also to those not having a university degree, in this case 5 years of professional experience are required.

    This is the Master first edition, therefore there are no data available on the profiles of past editions.


The Executive Master in Business Innovation Design is made of people, where opportunities of formal and informal exchange of views are provided, in order to promote the exchange of ideas and experiences among participants. The networking grows within the class, between participants and faculty, as well as with students of different courses and with the School community.




The Executive Master in Business Innovation Design is the ideal journey to develop management skills and leadership abilities. Starting from the main problems and topics that businesses highlighted during the design stage, in their specific contexts, it was then possible to focus and understand the needs and expectations concerning this training. The design meetings featured:

Biesse Group, Cisco, Crif, Unipol, Unicredit, Ducati, Galletti, Gartner, Gester, IMA,, PDFOR, Protesa – Gruppo Sacmi, SCM Group, Viabizzuno


 Saponelli bn


“The project becomes the business strategic stage, each action is helpful to improve the simulation of the reality on which the intervention is required, it goes in the direction of strengthening innovation and making if effective.”

Roberto Saponelli, R&D and Research Funding Manager, Protesa –  SACMI Group

Vacchi bn



“The innovation models enabled by digital technologies are different from the previous ones, they get extended to the entire complex network of agents in which every single company operates and they’re Human Centered, they focus on individual’s needs as the central element of interaction.”

Daniele Vacchi, Director Corporate Communication, IMA Group

Guidotti bn



“Culture, awareness, ability to understand and ruling of complex ecosystems whose center is customer experience, they’re the new key factors to grasp the opportunities offered by the radical and disrupting innovation.”

Stefano Guidotti, Managing Partner Aksia Group SGR – Private Equity


International Week


The Executive Master in Business Innovation Design lasts 11 months and features 30 classroom days taking place over 15 residentials (Friday and Saturday, every two/three weeks), plus a Kick Off day and one day devoted to the presentation of the final project works.

The program is structured in 4 modules:


Each module is formed by courses, focus sessions, meetings with managers and professionals of the digital business world, hackathons and project work sessions (Company Digital Business Analysis). Contents are structured to ensure the succession of the activities and to allow participants to delve into every single subjetc.


14 core courses to analyze in depth, course after course, an individual discipline. Courses are divided into 4 modules dealing with the main topics of business innovation through the analysis of business models, enabling technologies, innovation by design and people transformation;


6 focus sessions with managers, professionals and university lecturers to investigate the key aspects of innovation by design;


24 weeks of distance learning using the school e-learning platform. It also includes the study of educational materials, exercises to be carried out, the discussion of real company case-studies and the exchange of views on questions asked by the teaching tutor and colleagues on the specific forum;


3 company visits devoted to the exchange of views with managers and entrepreneurs on examples of excellence of business innovation;


5+ leader’s corners, meetings with company managers and professionals, helpful to promote the exchange of views and continuous update;


From the third module onward, participants will start working on the knowledge bases and the tools acquired with the aim of completing a project work that will be presented on the last day of the Master.



“Today’s businesses must deal with the fundamental shift from traditional product incremental innovation processes to a radical innovation business model: through the creative mediation of design thinking and the availability of digital technologies, business innovation is implemented with change management methods, with the aim of identifying sustainable and competitive value propositions.”

Giuseppe Padula, Technologies Coordinator




“Innovation challenge takes place through people. To create business innovation we require leaders endowed with awareness, able to facilitate the work of diverse teams and get the most out of people, both in terms of problem finding and change making. It’s a fascinating journey searching for the collaborative and creative potential of human beings.”

Massimiliano Ghini, Human Resources Coordinator



The course deals with the processes linked to anticipation and futures sciences in the project and business. In particular, the processes and tools used in advanced design as innovation method will be investigated: perfect futures, shelf innovation, extreme design, problem finding.

The planning approach and the strategic positioning. The understanding of the competitive environment and competition dynamics. The identification, pursuit and preservation of competitive advantage sources in changing contexts. The definition and innovation of the business model.

Every year, our society uses the amount of resources that it takes planet Earth a year and a half to regenerate. This and other global, empirical evidence items bring the topic of sustainability at the center of the economic, political and social debate. Recent studies have shown the way in which a sustainability-oriented management approach adopted by certain companies leads to a medium-long term competitive advantage versus competitors, a success achieved also thanks to the ability to innovate the business model and introduce measuring tools to monitor and manage at best the value creation process. The aim of the course is to start a debate on the possible ways to introduce sustainability policies and practices for companies. In particular, by way of case-studies and traditional lectures, the course will deal with three main topics:

  • Business sustainability and triple bottomline
  • Sustainability-oriented innovation
  • Green business models

We will get to discover the meaning of design thinking, understanding the relationship between rule and emotion in the product, process, use definition of goods and services. The module focuses mainly on the following topics: the design of the goods form; structural characteristics of 'Made in Italy'; the body as project raw material; gamification processes; innovation design-driven approaches (drivers, tools, case histories); design management and design direction; human centered design. 

The activity is based on the analysis of real case studies whose innovation dynamics will be investigated, in terms of their use, problems and the value created. Using these examples, participants will be invited to solve new cases concerning real organizations with the aim of proposing a convincing solution as for an innovation project.

The aim of the course is to frame the digital as the era in which important and radical transformations take place in companies as a result of a changed behavior of people, which thanks to new technologies can express their potential in a way unknown until now. In particular, the areas in which digital transformation has the greatest impact will be presented, and how the modalities of creation and distribution of value can now be completely redesigned through platform-based business planning methods and through ecosystems that see people as protagonists in roles where the classic distinctions between consumers and producers fail. In this perspective, the course will allow participants to: Frame the marco-trends that move digital transformation; Understanding the specific dynamics of digital businesses and key design elements; Have an overview on the paths of digital transformation; Understanding how digital ecosystem dynamics blend with business innovation.

It's impossible to separate today's business change from the knowledge and the awareness-based use of enabling technologies: what they are, how they work and what they can affect in the business. The digitization of production processes and the economic supply of goods and services requires the effective use of enabling technologies, provided and adapted by vendors that, for the great part, aren't involved in traditional corporate processes. 

Nowadays more then ever, innovating is a collective process; being able to lead a complex transformation, like the creativity innovation one, requires precise abilities: being able to understand group dynamics, the role of organization and communication, how to generate motivation, the weight of affects and relational dimension in the creative process are only some of the topics that will be dealt with during the course. Through a practical approach participants will be provided with the fundamentals to be able to lead a group in a creative process, with the aim of creating more awareness on how to work together to build something new. 

In the project of contemporary product system what are particularly relevant are the border areas between material and immaterial, which we call interfaces, and in this course their relevance and main characteristics will be investigated, together with the exploration of the most widely used approaches for their definition and planning. The course also deal with social innovation and the contribution of design to service innovation, with particular reference to the projects related to: digital manufacturing, smart city, the product systems in 'Made in Italy' and high symbolic value industries, participatory design .

Being a leader who's conscious of one's own characteristics and understanding the way in which people “work” from a neuroscientific point of view are the bases to build a successful change. In fact, the real problem is the transformation into reality of the intuitions and strategic guidelines that we assigned to ourselves as a company or team. The course will feature theoretical parts and practical experiments to support participants in the development of a roadmap to facilitate changes within the organization. Case studies will be analyzed, such as IDEO, Pixar-Disney, Komatsu.

What motivates people to achieve higher performances? Why are some groups more efficient than others? This module leads participants to provide an “actionable” answer to these questions. Starting from sharing the most recent scientific contributions, successful experiences will be analyzed to foster the ability of contextualizing evidence items and intuitions that will be developed. The course ambition is to transform participants into active protagonists of the individual aspects and the relational processes linked to innovation, within organizational contexts. 

The course deals with topics related to the measuring and management of innovation project performance. Specifically, the following will be dealt with: techniques to pre-determine the project economic and financial opportunity (Net Present Value, Internal Rate of Return, Payback Period, etc.); techniques to inter-functionally manage project costs and margins starting from the creation stage (Target Costing, Life Cycle Costing); techniques to assess the adequacy of costs incurred versus the generated value (Data Envelopment Analysis and Value Analysis); techniques aimed at supporting the implementation of measures to spur all company areas.

Companies are increasingly recognizing that customers start their consumption experience when they interact with all the physical elements involved in the experience itself, not simply at the purchasing stage. Today we know that the physical and digital environments play multiple roles in customer experience: they modulate the degree of customer autonomy during the consumption experience, they model the relationships between customers and employees. The physical and digital environments are able to increasingly affect customer cognitive reactions (for instance, the orientation ability), affective reactions (for instance, pleasure) and behavioral reactions (for instance, the desire to stay or leave). The course deals with these topics, providing participants with sound, theoretical fundamentals on the effects of the consumption environment on individuals, through different examples of the way in which these principles can be concretely applied.

Learning method



Each course starts with a residential and normally lasts a couple of days, on top of the number of hours necessary to interact on the platform in the following weeks. Learning then follows a linear path, constantly monitored by the course tutor, always available for clarifications and further explanations, about 8 hours of individual study a week are envisaged. In addition there are two additional cross-cutting courses, during the Master, on the topics of design and change management. At the end of each module participants must sit an exam to assess the level of learning achieved.


The project work allows contextualizing the knowledge bases and the tools that have been acquired. It can be done in small groups or individually. The project work is the activity characterizing the program and it allows further analyzing the knowledge base, techniques and tools that have been acquired.








Enrollment fee for the Master:

  • 16.200€ (+VAT) for enrollments from companies and institutions
  • 13.200€ (+VAT) for enrollments for private individuals

Special rates are available for individual registrations. For further information:


The enrollment fee includes:

  •  Free access to the gym
  • BBS Community events
  • Computer lab
  • Wireless connection
  • Access to the Database of corporate financial sheets


Thanks to an agreement between Bologna Business School and the bank Intesa Sanpaolo, participants have the opportunity of taking out a loan of honor called “PerTe Prestito Con Lode” at subsidized rates, to cover the enrollment costs.

  • Main characteristics:
  • Amount covers the enrollment fee
  • Subsidized rate
  • Unsecured loan
  • Repayable up to 10 years
  • No redemption constraints


Special terms are available thanks to Interprofessional Funds:

Fondimpresa funds training activities aiming at supporting product and/or process technological innovation for SME’s in the manufacturing industry. Click here for further information.


The Master is meant for managers, senior professionals, project leaders and consultants operating in:

  • industrial service or goods businesses, for which the innovation ability is a distinguishing factor;
  • businesses developing products, processes and services devised on the basis of user experience and usability;
  • businesses wishing to become innovation catalysts using design methods;
  • businesses wishing to develop a radical transformation ability, rethinking their model for value creation starting from the customer.

Candidates must have at least 3 years of professional experience and a university degree. The Master is open also to those not having a university degree, in this case 5 years of professional experience are required.


The selection process will feature the analysis of the Curriculum Vitae followed by an individual interview, the aim being to identify the candidate’s professional profile and its consistency with the participation to the Master. 

To access the selection stage for the Master please send your Curriculum Vitae to

The School will get in touch with the Candidates to agree on the selection interview with the Master’s Direction.


The selection interview is necessary but not binding. If necessary, a second meeting can be held to provide further clarification.
There is a rolling selection process which finishes with the end of registration.
The program manager can provide attendance certificates at the end of each lesson to those who require it.


Francesco Porro
Francesco PorroCoordinatore Didattico

Phone: +39 0512090104


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