Bologna Business School Bologna
Business School



The Marketing Management’s course is aimed at helping students generating more value for the client and making them become drivers of growth on an international scale. This Master provides a broad learning and training experience that helps students enter the job market.

The course allows students to acquire the techniques and tools necessary to plan and manage a company sales and marketing division using both disciplines in an integrated approach, one that distinguishes this course from the rest of the offer in the Italian landscape of advanced training.

The advantage of a systemic view is the ability of analyzing, building and communicating to the market the value of one’s product, by way of an efficient positioning strategy and the identification of the most suitable distribution network.

Attending the Marketing Management’s course means accessing the beating heart of companies, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.

key facts






January 2021


Bologna (Italy)




12 months


The Career Development Department will help participants to pursue their own career goals and will support them in the job seeking process. It is dedicated to career exploration and fulfillment. A qualified career counselor will assist students with a variety of services and resources: career development sessions & advice, one-to-one counseling, and more. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, the full-time masters of BBS rank 91% placement on general average. Companies belonging to our network contribute to the program by taking part in master lectures, organizing company visits, project works, and offering scholarships, internships and professional opportunities: AUTOMOBILI LAMBORGHINI BALENCIAGA  CALZEDONIA CHAMPION EUROPE CLARINS COMPASS ITALIA CREDEM BANCA CRIF  DAVINES DIEGO DALLA PALMA COSMETIC GROUP DUCATI EATALY FAAC GROUP FABBRI 1905 FERRARI FERRETTI GROUP GRANDI SALUMIFICI ITALIANI GRUPPO HERA GRUPPO MONTENEGRO H&M HAVAIANAS INTEL CORPORATION LIDL LIFE LONGARI & LOMAN LIU JO MANIFATTURA BERLUTI MAX MARA FASHION GROUP MELICONI NESTLE’ PANINI PRADA PVH REVLON YOOX NET-A-PORTER GROUP



Marketing Assistant Branding&Communication, Hero Group

“My goal was simple – find a master’s course that provided the best preparation to enter the real business world. I was not disappointed as I learnt the key skills needed for a marketer through business-oriented education with tailored individual support, real case studies in cooperation with global companies like Ducati or Lidl, and a professional internship. I would definitely recommend this course to anyone looking for an environment of personal growth and development, right from day one.”


Assistant Brand Manager, Nestlé

“After the Bachelor’s Degree in Economics and Business Management, I felt the needed to give a much more practical and concrete push to my studies. The master was for me the perfect combination of theoretical contents and real experiences. What makes the difference are the relationships created during the master with classmates, professors and companies that makes you feel part of an excellent professional network.”

Fondazione Bologna University Business School · · P.I. - C.F. 0295311201