Alessandra Zammit is a confirmed Researcher of Marketing at the University of Bologna. She received her PhD in Marketing from the University of Bologna and was Visiting at Fuqua School of Business (Duke University, Noth Carolina). Deals with consumer choice issues and context effects. Currently his research focuses on the evolution of preferences, on the social influence on purchasing choices, and on the customization choices for new products. His research has appeared in marketing magazines including: Journal of Consumer Research, Journal of Service Research and European Journal of Marketing.