Marika Visentin is a digital marketing and communications professional. She graduated as double degree student in Business Administration and Marketing Management at Bologna University and Reims Business Management School (now NEOMA) and she worked in Digital marketing for ABB. Now she manages Digital Communications activities at a global level for Coesia within Group Corporate Communication. Since 2015 she collaborates with BBS for digital marketing courses.
The purpose of this course is twofold: first, it provides students with insights on how to exploit social media within a digital marketing strategy by addressing the main purposes that each social medium can fulfill; secondly, it teaches students how to obtain and, especially, how to extract amd analyze relevant managerial information from online analytics.