Augusto Valeriani is Associate Professor of Communication Sociology in the Department of Political and Social Sciences at the University of Bologna. He is Co-Director of the Master in Marketing, Communication and New Media at the Bologna Business School. His research interests include digital media and society, political communication and political marketing, public diplomacy and nation branding. On these topics he has extensively published in several international journals including New Media & Society, Information Communication and Society, Journal of Computer-Mediated Communication, International Journal of Press-Politics, Social Media + Society, Middle East Journal of Culture and Communication. He serves on the Editorial Board of Comunicazione Politica (the flagship journal of the Italian Association of Political Communication) and Problemi dell’Informazione (the oldest Italian academic journal focusing on media studies). He was a Visiting Assistant Professor at the Bing Center in Florence of Stanford University and a Visiting Scholar at the Annenberg School of Communication, University of Pennsylvania (Philadelphia, USA) and at the University of Westminster (London, UK).