Italy Manager and Professor of Marketing and Business Communication University of Ferrara Core Faculty
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Francesco Prior, Manager, Professor of Marketing and Business Communication, University of Ferrara, Marketing, Communications and External Relations Manager of Banca Fineco, Area Bank, Consultant of Banca Fideuram and Azimut Sim. He collaborated as a maker , builder and developer branding in the creation of the brands of Fideuram, Area Banca, Banca Fineco, Systema Mutui, Sim Armonia today Marzotto Sim, Consultinvest, Anasf, Register of Promoters and Financial Consultants. Area Manager of sales networks of Financial Advisors for the retail and corporate market. In 2013 he published "Il Mercato che ... non c'รจ" ForFinance Ed. (4 editions and 18,000 copies); and for the same publisher, together with S. Ballauco "25 from Consultant to ... Consultant" (15,000 copies for the first edition). Author of numerous articles on Advisor, Bluerating, MF.


How to present a financial product: enhancing strengths. The management of a sales network of financial products. Approaches and techniques of marketing financial products. Network remuneration and collection management.