President Dainese Adjunct
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Federico Minoli is President of Dainese, he began his career in Procter & Gamble's marketing department to continue as World Wide VP Marketing of Playtex International, U.S.A and as General Manager of Benetton U.S.A . From 1996 to 2007 he was President and CEO of Ducati Motor Holding, he managed the company turnaround and listing. He was President and CEO of the Uno A Erre (jewellery) and of Bally International A.G., MD of BolognaFiere, President of ISB (luxury sailing boats), President of Unopiù (outdoor furniture), President of StarEmilia (Mercedes-Benz and Smart official dealer), Vice President of OMP (accessories for racing cars). He’s a board member of Corneliani, Mantero Set, OMP Racing, co-owner of Deus Ex Machina Italy, advisor to TPG and TPG Growth and Investcorp.


This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The "made in" of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.