Consultant and university professor. She teaches Web Marketing for Tourism at the Faculty of Economics of the University of Genoa. Creator and organiser of the university Master's in Tourism Territorial Tourism Marketing and Web Marketing. She has taught Web Marketing at the Level II Degree in Communication and Information Sciences and Technologies at the University of Genoa. She is the co-founder of BTO Educational, an association dealing with training and research on the theme of online tourism. www.btoeducational.it She collaborates with Episteme as person in charge of the Ne(x)t Tourism and Social Travel models. www.episteme.co She's been invited as speaker to a series of conferences (BTO Buy Tourism Online, State of The Net, Social Media Week, Giornata Nazionale dell’Innovazione, NoFrills, BIT). She is also in charge, for the e-tourism theme, of the Innovatori Jam 2011 forum, organized by the Agency for the dissemination of technologies for innovation (Presidenza del Consiglio dei Ministri). She is the editor and author of the books "Turismo e Reput'azione" (2013, Maggioli editore) “Viaggi in Rete” (2011, Franco Angeli). She is also co-author of the book “Linguaggi Digitali per il Turismo” (2010, Apogeo).