Lorenzo
Massa


Massa
ITALY Professor Vienna University of Economics and Business Visiting
Email contact

BIO

Mechanical engineer, Ph.D. in Management at IESE Business School. He is currently Assistant Professor at the Strategic Management and Innovation department of Vienna University of Economics and Business (WU) and visiting researcher at EPFL (Lausanne), where he works on Model Innovation.

COURSES

WORKSHOP – While innovating is at the core of the development of any type of organization, the process of innovation is particularly delicate in cooperative business, as it has important social objectives at the center of its agenda. The innovation workshop provides managers with fundamentals and methodologies for innovation process management while at the same time developing a solid competitive and financial foundation and reaching important social objectives.  

ELECTIVE – Being able to innovate one’s own Business Model represents for the business a new frontier of competitive advantage, the effects of which can redefine the dynamics of entire industrial sectors. The Business Model describes the rationale adopted by an organization to catch, create and distribute value of various kinds (economic, environmental, social). The Business Model analytic tools provide a new perspective of business analysis, organize the cognitive effort and lead the identification of new opportunities.