Lorenzo
Massa


Massa
ITALY Professor Vienna University of Economics and Business Visiting
Email contact

BIO

Mechanical engineer, Ph.D. in Management at IESE Business School. He is currently Assistant Professor at the Strategic Management and Innovation department of Vienna University of Economics and Business (WU) and visiting researcher at EPFL (Lausanne), where he works on Model Innovation.

COURSES

WORKSHOP – While innovating is at the core of the development of any type of organization, the process of innovation is particularly delicate in cooperative business, as it has important social objectives at the center of its agenda. The innovation workshop provides managers with fundamentals and methodologies for innovation process management while at the same time developing a solid competitive and financial foundation and reaching important social objectives.  

INSPIRATIONAL AND MOTIVATIONAL SESSIONS - Essere in grado di innovare il proprio Business Model rappresenta per l’impresa una nuova frontiera di vantaggio competitivo, i cui effetti possono giungere a ridefinire le dinamiche di interi settori industriali. Il Business Model descrive la logica che un’organizzazione utilizza per catturare, creare e distribuire valore di varia natura (economico, ambientale, sociale). Gli strumenti analitici del Business Model offrono una nuova prospettiva di analisi del business, strutturano lo sforzo cognitivo e guidano l’identificazione di nuove opportunità.