Ludovica Leone, Ph.D, is Adjunct Professor at the University of Bologna Business School, where she is the Director of the Global MBA in Food and Wine and Head of Food and Wine Management Studies. She received her Ph.D in Business Administration and the University of Bologna. Her research focuses on organizational improvisation and on legitimization and consecration processes in creative and cultural industries. She has been Visiting Scholar at Ross School of Business, University of Michigan. She is Research Affiliate at Ask Research Center, Bocconi University and Adjunct Professor at the same university, where she teaches Strategy and Governance of Cultural Industries and Institutions.
This course structure consists of select lectures and three company projects.
LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.
COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.