Raghu Garud is Alvin H. Clemens Professor of Management & Organization and the Research Director of the Farrell Center for Corporate Innovation and Entrepreneurship, Pennsylvania State University. Raghu’s research explores novelty emergence a theme around which he has co-edited a book under the aegis of the annual Process Organization Studies (PROS). Specifically, he explores how new ideas emerge, valued, and commercialized, offering concepts such as path creation, technology entrepreneurship and bricolage as a collective process. His recent NSF funded research explores how interlaced knowledge across scientists at ATLAS, CERN made it possible for a distributed collective to identify the Higgs boson particle. Another strand of research examines a paradox that entrepreneurial storytelling generates – how the very expectations set through projective stories to gain venture legitimacy can also serve as the source of future disappointments and loss of legitimacy.
This course is an introduction to principles and practices of managing a green business. Participants learn the key factors in developing a strategy to create a new sustainable business operation or to improve upon the existing strategy already in place. Special attention is devoted to understanding the “triple bottom line” with a focus on financial, social, and environmental responsibility.