Alberto Fraticelli got a degree at the Economy and Commerce faculty of the University of Bologna and obtained an Erasmus grant for one year at University College Dublin. He has worked at Arthur Andersen, Armando Testa, Ferrari, Maserati e Lotto Sport working his way up to the position of Head of Marketing and Global Communication. In 2016, he is appointed Managing Director of TreCuori.org, a start-up co-founded by him, aimed at revolutionizing marketing and sponsorship strategies in sport, culture and social worlds - a digital platform where citizens, non-profit organizations and businesses interact and collaborate with each other in a virtuous way. For brands and companies it represents an effective marketing tool at a variable cost and has a positive social effect in favour of non-profit organizations. He has attended a one-year professional master in Communication & Marketing. Alberto Fraticelli periodically holds case histories and lectures in various university and post graduate courses. He is so passionate about advertising and communication that he often changes the channel when the movies start again.