He received a Master's in Revenue Management from Cornell University. Giancarlo Carniani has had a long experience managing large hotel chains, Boscolo Group and Sonesta. He then moved to the direct management of an accommodation facility in Florence. Giancarlo is today the General Manager of Villa Olmi Resort*****, Mulino di Firenze**** and since January 2013 of Hotel Plaza Lucchesi****, all located in Florence. He's among the creators of BTO – Buy Tourism Online, he's been the coordinator of BTO since its first edition in 2008 and today holds the position of Scientific and Artistic Concept Director. He's very appreciated as speaker and often invited to events where he can share his experience on themes such as revenue management and Travel 2.0, and particularly on topics revolving around the theme of reputation. He is one of the three founders of BTO Educational Association. Finally, he was for the whole of 2012, Italian Analyst of PhoCusWright Inc.