Francesco Marasco, Master in Digital Technology Management

4 January 2020

Francesco Marasco,  with a Degree in Management Engineering and an experience as a tech consultant before joining BBS to give his academic background a highly practical managerial vision.

A necessary step to make the career leap that allowed him to support the Director of Product Management of an important company from Modena specialized in Customer Communication Management in all strategic decisions.

“I chose the Master in Digital Technology Management with address Artificial Intelligence, because I wanted to expand my knowledge in an advanced technological field with an eye on business and project management. In this way, I can extend my studies in Management Engineering and my work experience in tech consulting companies”.


About the strengths of the Master, I would stress how it has been able to understand the complex technical aspects of Artificial Intelligence. Not to mention that he prepared me to acquire a customer-centric vision of the digital transformation. All you need is passion and willingness to get 100% involved to learn as much as possible.


I currently hold the role of Product Owner for Yoox, the leader in the sector of online sales of fashion, luxury and design goods, I have to accept the requirements of the new features that our customers would like to have in our product and translate them into technical specifications for the team development that deals with implementing them.


I would first like to learn as much as possible about everything there is to know about the digestion methodology of a development team. In the future, I would like to move more and more towards product management, or product life cycle management.

Francesco Marasco – Italy

Master in Digital Technology Management with address Artificial Intelligence – Class 2017/2018


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